Environmental management - Environmental communication - Guidelines and examples (ISO 14063:2020)

This document gives guidelines to organizations for general principles, policy, strategy and activities relating to both internal and external environmental communication. It uses proven and well-established approaches for communication, adapted to the specific conditions that exist in environmental communication.
It is applicable to all organizations regardless of their size, type, location, structure, activities, products and services, and whether or not they have an environmental management system in place.
It can be used in combination with any of the ISO 14000 family of standards, or on its own.
NOTE 1 A reference table to the ISO 14000 family is provided in Annex A.
NOTE 2 ISO 14020, ISO 14021, ISO 14024, ISO 14025 and ISO 14026 provide specific environmental communication tools and guidance relating to product labels and declarations.

Umweltmanagement - Umweltkommunikation - Leitlinien und Beispiele (ISO 14063:2020)

Dieses Dokument bietet Organisationen Leitlinien zu den allgemeinen Grundsätzen, zur Politik und Strategie und zu Tätigkeiten im Zusammenhang mit sowohl interner als auch externer Umweltkommunikation. Es nutzt bewährte und gängige Kommunikationsmethoden, die an die spezifischen Gegebenheiten der Umweltkommunikation angepasst wurden.
Es kann von allen Organisationen unabhängig von deren Größe, Typ, Standort, Struktur, Tätigkeiten, Produkten und Dienstleistungen, mit oder ohne etabliertes Umweltmanagementsystem, angewendet werden.
Es kann allein für sich oder in Kombination mit anderen Normen der Normenfamilie ISO 14000 angewendet werden.
ANMERKUNG 1 Eine Referenztabelle zu der Normenfamilie ISO 14000 ist in Anhang A angeführt.
ANMERKUNG 2 ISO 14020, ISO 14021, ISO 14024, ISO 14025 und ISO 14026 stellen spezielle Instrumente und Anleitungen für die Umweltkommunikation in Bezug auf Produktkennzeichnungen und  deklarationen zur Verfügung.

Management environnemental - Communication environnementale - Lignes directrices et exemples (ISO 14063:2020)

Le présent document fournit à des organismes des lignes directrices relatives aux principes généraux, à la politique, à la stratégie et aux activités liées à la communication environnementale interne et externe. Il utilise des méthodes de communication éprouvées et bien établies, adaptées aux conditions spécifiques existant dans la communication environnementale.
Il sʼapplique à tous les organismes, quels que soient leur taille, leur type, leur localisation, leur structure, leurs activités, leurs produits et services et quʼils aient ou non un système de management environnemental en place.
Il peut être utilisé seul ou conjointement avec toute autre norme de la famille de normes ISO 14000.
NOTE 1 LʼAnnexe A fournit un tableau de référence à la famille de normes ISO 14000.
NOTE 2 L'ISO 14020, l'ISO 14021, l'ISO 14024, l'ISO 14025 et l'ISO 14026 fournissent des outils et des lignes directrices spécifiques de la communication environnementale en ce qui concerne les étiquettes de produit et les déclarations.

Ravnanje z okoljem - Okoljsko komuniciranje - Smernice in primeri (ISO 14063:2020)

General Information

Status
Published
Publication Date
14-Apr-2020
Current Stage
6060 - Definitive text made available (DAV) - Publishing
Due Date
15-Apr-2020
Completion Date
15-Apr-2020

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SLOVENSKI STANDARD
SIST EN ISO 14063:2020
01-oktober-2020
Nadomešča:
SIST EN ISO 14063:2010
Ravnanje z okoljem - Okoljsko komuniciranje - Smernice in primeri (ISO
14063:2020)
Environmental management - Environmental communication - Guidelines and examples
(ISO 14063:2020)

Management environnemental - Communication environnementale - Lignes directrices et

exemples (ISO 14063:2020)
Ta slovenski standard je istoveten z: EN ISO 14063:2020
ICS:
13.020.10 Ravnanje z okoljem Environmental management
SIST EN ISO 14063:2020 en

2003-01.Slovenski inštitut za standardizacijo. Razmnoževanje celote ali delov tega standarda ni dovoljeno.

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SIST EN ISO 14063:2020
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SIST EN ISO 14063:2020
EN ISO 14063
EUROPEAN STANDARD
NORME EUROPÉENNE
April 2020
EUROPÄISCHE NORM
ICS 13.020.10 Supersedes EN ISO 14063:2010
English Version
Environmental management - Environmental
communication - Guidelines and examples (ISO
14063:2020)
Management environnemental - Communication
environnementale - Lignes directrices et exemples (ISO
14063:2020)
This European Standard was approved by CEN on 16 April 2019.

CEN members are bound to comply with the CEN/CENELEC Internal Regulations which stipulate the conditions for giving this

European Standard the status of a national standard without any alteration. Up-to-date lists and bibliographical references

concerning such national standards may be obtained on application to the CEN-CENELEC Management Centre or to any CEN

member.

This European Standard exists in three official versions (English, French, German). A version in any other language made by

translation under the responsibility of a CEN member into its own language and notified to the CEN-CENELEC Management

Centre has the same status as the official versions.

CEN members are the national standards bodies of Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia,

Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway,

Poland, Portugal, Republic of North Macedonia, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and

United Kingdom.
EUROPEAN COMMITTEE FOR STANDARDIZATION
COMITÉ EUROPÉEN DE NORMALISATION
EUROPÄISCHES KOMITEE FÜR NORMUNG
CEN-CENELEC Management Centre: Rue de la Science 23, B-1040 Brussels

© 2020 CEN All rights of exploitation in any form and by any means reserved Ref. No. EN ISO 14063:2020 E

worldwide for CEN national Members.
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SIST EN ISO 14063:2020
EN ISO 14063:2020 (E)
Contents Page

European foreword ....................................................................................................................................................... 3

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SIST EN ISO 14063:2020
EN ISO 14063:2020 (E)
European foreword

This document (EN ISO 14063:2020) has been prepared by Technical Committee ISO/TC 207

"Environmental management" in collaboration with Technical Committee CEN/SS S26 “Environmental

management” the secretariat of which is held by CCMC.

This European Standard shall be given the status of a national standard, either by publication of an

identical text or by endorsement, at the latest by October 2020, and conflicting national standards shall

be withdrawn at the latest by October 2020.

Attention is drawn to the possibility that some of the elements of this document may be the subject of

patent rights. CEN shall not be held responsible for identifying any or all such patent rights.

This document supersedes EN ISO 14063:2010.

This document has been prepared under a mandate given to CEN by the European Commission and the

European Free Trade Association.

According to the CEN-CENELEC Internal Regulations, the national standards organizations of the

following countries are bound to implement this European Standard: Austria, Belgium, Bulgaria,

Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland,

Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Republic of

North Macedonia, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the

United Kingdom.
Endorsement notice

The text of ISO 14063:2020 has been approved by CEN as EN ISO 14063:2020 without any modification.

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SIST EN ISO 14063:2020
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SIST EN ISO 14063:2020
INTERNATIONAL ISO
STANDARD 14063
Second edition
2020-03
Environmental management —
Environmental communication —
Guidelines and examples
Management environnemental — Communication environnementale
— Lignes directrices et exemples
Reference number
ISO 14063:2020(E)
ISO 2020
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SIST EN ISO 14063:2020
ISO 14063:2020(E)
COPYRIGHT PROTECTED DOCUMENT
© ISO 2020

All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication may

be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting

on the internet or an intranet, without prior written permission. Permission can be requested from either ISO at the address

below or ISO’s member body in the country of the requester.
ISO copyright office
CP 401 • Ch. de Blandonnet 8
CH-1214 Vernier, Geneva
Phone: +41 22 749 01 11
Fax: +41 22 749 09 47
Email: copyright@iso.org
Website: www.iso.org
Published in Switzerland
ii © ISO 2020 – All rights reserved
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SIST EN ISO 14063:2020
ISO 14063:2020(E)
Contents Page

Foreword ........................................................................................................................................................................................................................................iv

Introduction ..................................................................................................................................................................................................................................v

1 Scope ................................................................................................................................................................................................................................. 1

2 Normative references ...................................................................................................................................................................................... 1

3 Terms and definitions ..................................................................................................................................................................................... 1

4 Principles of environmental communication ......................................................................................................................... 2

4.1 General ........................................................................................................................................................................................................... 2

4.2 Principles ..................................................................................................................................................................................................... 3

4.2.1 Transparency ...................................................................................................................................................................... 3

4.2.2 Appropriateness ............................................................................................................................................................... 3

4.2.3 Credibility .............................................................................................................................................................................. 3

4.2.4 Clarity ........................................................................................................................................................................................ 3

4.2.5 Regionality ............................................................................................................................................................................ 3

5 Environmental communication policy .......................................................................................................................................... 3

5.1 Management commitment ............................................................................................................................................................ 3

5.2 Developing the policy ........................................................................................................................................................................ 4

6 Environmental communication strategy ..................................................................................................................................... 4

6.1 General considerations .................................................................................................................................................................... 4

6.2 Integrating environmental communication into the organization’s general

communication process .................................................................................................................................................................. 5

6.3 Resource efficiency .............................................................................................................................................................................. 6

6.4 Establishing environmental communication objectives ..................................................................................... 6

6.5 Identifying interested parties .................................................................................................................................................... 7

7 Environmental communication activities .................................................................................................................................. 8

7.1 Planning an environmental communication activity ............................................................................................. 8

7.1.1 General...................................................................................................................................................................................... 8

7.1.2 Situational analysis ........................................................................................................................................................ 9

7.1.3 Setting environmental communication objectives ..........................................................................10

7.1.4 Identifying target groups .......................................................................................................................................11

7.1.5 Defining geographic scope ...................................................................................................................................12

7.1.6 Identifying environmental information ....................................................................................................12

7.2 Selecting environmental communication content, approaches and tools ........................................14

7.2.1 General...................................................................................................................................................................................14

7.2.2 Defining responsibilities and involvement (internal and external) .................................21

7.2.3 Tracking input from interested parties .....................................................................................................22

7.2.4 Planning for environmental communication activities on environmental

crises and emergencies ...........................................................................................................................................22

7.2.5 Establishing a communication plan .............................................................................................................23

7.3 Performing an environmental communication activity ...................................................................................24

7.3.1 Collecting and evaluating data ..........................................................................................................................24

7.3.2 Conducting environmental communication activities .................................................................24

7.3.3 Recording and responding to feedback .....................................................................................................25

7.4 Evaluating environmental communication .................................................................................................................26

7.5 Conducting management review and planning revisions ..............................................................................27

Annex A (informative) Environmental communication within the ISO 14000 family ...................................28

Bibliography .............................................................................................................................................................................................................................31

© ISO 2020 – All rights reserved iii
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SIST EN ISO 14063:2020
ISO 14063:2020(E)
Foreword

ISO (the International Organization for Standardization) is a worldwide federation of national standards

bodies (ISO member bodies). The work of preparing International Standards is normally carried out

through ISO technical committees. Each member body interested in a subject for which a technical

committee has been established has the right to be represented on that committee. International

organizations, governmental and non-governmental, in liaison with ISO, also take part in the work.

ISO collaborates closely with the International Electrotechnical Commission (IEC) on all matters of

electrotechnical standardization.

The procedures used to develop this document and those intended for its further maintenance are

described in the ISO/IEC Directives, Part 1. In particular, the different approval criteria needed for the

different types of ISO documents should be noted. This document was drafted in accordance with the

editorial rules of the ISO/IEC Directives, Part 2 (see www .iso .org/ directives).

Attention is drawn to the possibility that some of the elements of this document may be the subject of

patent rights. ISO shall not be held responsible for identifying any or all such patent rights. Details of

any patent rights identified during the development of the document will be in the Introduction and/or

on the ISO list of patent declarations received (see www .iso .org/ patents).

Any trade name used in this document is information given for the convenience of users and does not

constitute an endorsement.

For an explanation of the voluntary nature of standards, the meaning of ISO specific terms and

expressions related to conformity assessment, as well as information about ISO's adherence to the

World Trade Organization (WTO) principles in the Technical Barriers to Trade (TBT), see www .iso .org/

iso/ foreword .html.

This document was prepared by Technical Committee ISO/TC 207, Environmental management,

Subcommittee SC 4, Environmental performance evaluation, in collaboration with the European

Committee for Standardization (CEN) Technical Committee CEN/SS S26, Environmental management,

in accordance with the Agreement on technical cooperation between ISO and CEN (Vienna Agreement).

This second edition cancels and replaces the first edition (ISO 14063:2006), which has been technically

revised. The main changes compared with the previous edition are as follows:

— the definition for environmental communication objective (3.7) has been changed to be harmonized

with definition of objective in ISO 14001:2015;
— references to social media have been included;
— Table A.1 has been updated to reflect revised standards.

Any feedback or questions on this document should be directed to the user’s national standards body. A

complete listing of these bodies can be found at www .iso .org/ members .html.
iv © ISO 2020 – All rights reserved
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SIST EN ISO 14063:2020
ISO 14063:2020(E)
Introduction

In today’s global economy, communication on environmental values, actions and performance has

become an essential activity of organizations due to both increased public concern and interest, and

governmental activities related to the environment. Organizations all over the world are increasingly

confronted with the need to provide information to support policy positions and actions, and present

and explain the environmental implications of their activities, products and services. There is also a

growing need to listen to interested parties, and incorporate their views and requirements as part of

environmental communication.

Organizations have a need to obtain and provide information about and respond to environmental

issues, concerns and programmes. Furthermore, with the general availability of devices such as smart

phones and tablets, communication is almost instantaneous, requiring the organization to be able to

respond to any issue or information request in a timely manner. Information to be communicated is

influenced by factors such as the organization’s geographic location and distribution, size and types of

activities. Motivations for communication include the following:

— the interest of the organization to share information on its environmental practices;

— a request for information by employees or investors, a government agency, a community group, a

customer or supplier, or any other interested party;

— the need to discuss with interested parties, especially with target groups, a proposed action of the

organization, such as expansion of an existing facility, or siting of a new facility, or the introduction

of a new product or service;
— environmental risk management;
— compliance obligation requirements;
— response to suggestions (negative or positive) from interested parties;

— response to false and/or malicious accusations of environmental impropriety by parties intending

to disparage the organization to promote their agendas;
— the increasing importance of addressing environmental issues.

Environmental communication is the process of sharing information to build trust, credibility and

partnerships, to raise awareness, and to use in decision-making. The processes used and the content of

environmental communication will vary with the objectives and circumstances of the organization and

can be built on substantive information.

Environmental communication is broader than environmental reporting. It has many purposes and

takes many forms. Environmental communication can be ad hoc or planned. An example of ad hoc

communication occurs when a facility manager attends a community event and answers questions.

Planned communication can cover a range from limited to full participation of interested parties, as

follows.

a) One-way communication occurs when the organization distributes information, for example, when

an organization issues an environmental report with no opportunity for questions or discussion.

b) Two-way communication occurs with an exchange of information and ideas among the organization

and interested parties.

c) In participatory decision-making, including effective feedback that affects the organization and/or

the local community, an organization collaborates with interested parties.

Engagement with interested parties provides an opportunity for an organization to learn their issues

and concerns. It can lead to knowledge being gained by both sides and can influence opinions and

perceptions. When properly done, any particular approach can be successful and satisfy the needs

of the organization and interested parties. Understanding the communication pattern/behaviour of

© ISO 2020 – All rights reserved v
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SIST EN ISO 14063:2020
ISO 14063:2020(E)

each interested party (or target group) can be important in environmental communications. The most

effective environmental communication process involves ongoing contact by the organization with

internal and external interested parties, as part of the organization’s overall communications strategy.

Figure 1 shows the interrelationships and flow of environmental communication.
NOTE 1 Titles in bold and numbered refer to the clauses in this document.

NOTE 2 Dotted line arrows indicate the environmental communication system relationship with other elements

of the organization. Full arrows indicate the interrelationship within the environmental communication system.

NOTE 3 Shading indicates the scope of the environmental communication system. Darker shading indicates

the overlap of the environmental communication system with the organization.
Figure 1 — Environmental communication
Environmental communication often results in many benefits, such as:

— assisting interested parties in understanding an organization’s environmental commitments,

policies and performance;

— providing inputs/suggestions for improving the environmental performance of an organization’s

activities, products and services, and progress toward sustainability;
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SIST EN ISO 14063:2020
ISO 14063:2020(E)

— improving understanding of interested parties’ needs and concerns to foster trust and dialogue;

— promoting an organization’s environmental credentials, achievements and performance;

— raising the importance and level of environmental awareness to support an environmentally

responsible culture and values within the organization;

— addressing interested parties’ concerns and complaints about operational and emergency

environmental hazards;
— enhancing interested parties’ perceptions of the organization;
— increasing business support and shareholder confidence.

Environmental communication is one of the crucial issues to be dealt with by any organization, with or

without an environmental management system in place. Environmental communication is more than

a question of organization and management, it relates to the organization’s values as well. To ensure

successful communication processes, it is important for the organization to consider itself a responsible

partner within society and to address the environmental expectations of interested parties.

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SIST EN ISO 14063:2020
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SIST EN ISO 14063:2020
INTERNATIONAL STANDARD ISO 14063:2020(E)
Environmental management — Environmental
communication — Guidelines and examples
1 Scope

This document gives guidelines to organizations for general principles, policy, strategy and

activities relating to both internal and external environmental communication. It uses proven and

well-established approaches for communication, adapted to the specific conditions that exist in

environmental communication.

It is applicable to all organizations regardless of their size, type, location, structure, activities, products

and services, and whether or not they have an environmental management system in place.

It can be used in combination with any of the ISO 14000 family of standards, or on its own.

NOTE 1 A reference table to the ISO 14000 family is provided in Annex A.

NOTE 2 ISO 14020, ISO 14021, ISO 14024, ISO 14025 and ISO 14026 provide specific environmental

communication tools and guidance relating to product labels and declarations.
2 Normative references
There are no normative references in this document.
3 Terms and definitions
For the purposes of this document, the following terms and definitions apply.

ISO and IEC maintain terminological databases for use in standardization at the following addresses:

— ISO Online browsing platform: available at https:// www .iso .org/ obp
— IEC Electropedia: available at http:// www .electropedia .org/
3.1
environmental communication

process that an organization (3.4) conducts to provide and obtain information, and to engage in

dialogue with internal and external interested parties (3.5) to encourage a shared understanding on

environmental issues, aspects and performance
3.2
environmental communication policy

overall intentions and directions of an organization (3.4) related to its environmental communication

(3.1) as formally expressed by top management

Note 1 to entry: The environmental communication policy can be a separate policy or part of other policies

within the organization.
3.3
environmental communication strategy

organization’s (3.4) framework for implementing its environmental communication policy (3.2) and for

the setting of environmental communication objectives (3.7)
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SIST EN ISO 14063:2020
ISO 14063:2020(E)
3.4
organization

person or group of people that has its own functions with responsibilities, authorities and relationships

to achieve its objectives

Note 1 to entry: The concept of organization includes, but is not limited to, sole-trader, company, corporation, firm,

enterprise, authority, partnership, charity or institution, or part or combination thereof, whether incorporated

or not, public or private.
[SOURCE: ISO 14001:2015, 3.1.4]
3.5
interested party

person or organization (3.4) that can affect, be affected by, or perceive itself to be affected by a decision

or activity

EXAMPLE Customers, communities, suppliers, regulators, non-governmental organizations, investors and

employees.

Note 1 to entry: To “perceive itself to be affected” means the perception has been made known to the organization.

Note 2 to entry: Interested parties may be at the local, regional or international level.

[SOURCE: ISO 14001:2015, 3.1.6, modified — Note 2 to entry has been added.]
3.6
target group

interested party or parties (3.5) selected as the focus of an organization’s (3.4) environmental

communication (3.1) activity
3.7
environmental communication objective

result, consistent with the environmental communication policy (3.2), that an organization (3.4) sets

itself to achieve as part of its environmental strategy

Note 1 to entry: The term “environmental communication target” used in the previous edition of this document is

not used in this new edition, to be harmonized with ISO 14015:2001 where “target” is not used. The organization

can, however, still use two levels of objectives as described in 7.1.3, Practical help box 7.

3.8
social media

online technologies and practices that people use to share opinions, insights, experiences and

perspectives with each other, transforming traditional one-to-many interactions into many-to-many

interactions
[SOURCE: ISO 20252:2019, 3.95]
4 Principles of environmental communication
4.1 General

These principles of environmental communication are for organizations to apply, taking into account

the identification of interested parties and their needs and expectations.
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SIST EN ISO 14063:2020
ISO 14063:2020(E)
4.2 Principles
4.2.1 Transparency

The processes, procedures, methods, data sources and assumptions used in environmental

communication are available to all interested parties, taking account of the confidentiality of

information as required. Interested parties are informed of their role in environmental communication.

4.2.2 Appropriateness

The information provided in environmental communication is relevant to interested parties, using

formats, language and media that meet their interests and needs, enabling them to participate fully.

The communication takes into account diversity, inclusion and gender of the interested parties.

4.2.3 Credibility

Environmental communication is conducted in an honest and fair manner. Information is provided that

is truthful, accurate, substantive and not misleading to interested parties. Information and data are

developed using recognized and reproducible methods and indicators.

Environmental communication is open to the needs of interested parties. Queries and concerns of

interested parties are responded to in a full and timely manner. Interested parties are aware of how

their queries and concerns have been addressed.

Given that the use of social media provides instantaneous communication, the speed in which queries

are posted and responded to is controlled.
4.2.4 Clarity

Environmental communication approaches and language are understandable to interested parties to

minimize ambiguity.
4.2.5 Regionality

Environmental communication takes into consideration the local or regional environmental context

relevant to the area where the corresponding environmental impact occurs.
See ISO 14026:2017, 5.5.
5 Environmental communication policy
5.1 Management commitment

The organization’s top management should set, express its commitment to, and promote the

environmental communication policy. The policy
...

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