ISO 16355-1:2015
(Main)Application of statistical and related methods to new technology and product development process — Part 1: General principles and perspectives of Quality Function Deployment (QFD)
Application of statistical and related methods to new technology and product development process — Part 1: General principles and perspectives of Quality Function Deployment (QFD)
ISO 16355-1:2015 describes the quality function deployment (QFD) process, its purpose, users, and tools. It is not a management system standard. It does not provide requirements or guidelines for organizations to develop and systematically manage their policies, processes, and procedures in order to achieve specific objectives. Users of ISO 16355-1:2015 will include all organization functions necessary to assure customer satisfaction, including business planning, marketing, sales, research and development (R&D), engineering, information technology (IT), manufacturing, procurement, quality, production, service, packaging and logistics, support, testing, regulatory, and other phases in hardware, software, service, and system organizations.
Application des méthodes statistiques et des méthodes liées aux nouvelles technologies et de développement de produit — Partie 1: Principes généraux et perspectives de déploiement de la fonction qualité (QFD)
General Information
Relations
Standards Content (Sample)
INTERNATIONAL ISO
STANDARD 16355-1
First edition
2015-12-01
Application of statistical and related
methods to new technology and
product development process —
Part 1:
General principles and perspectives of
Quality Function Deployment (QFD)
Application des méthodes statistiques et des méthodes liées aux
nouvelles technologies et de développement de produit —
Partie 1: Principes généraux et perspectives de déploiement de la
fonction qualité (QFD)
Reference number
ISO 16355-1:2015(E)
©
ISO 2015
---------------------- Page: 1 ----------------------
ISO 16355-1:2015(E)
COPYRIGHT PROTECTED DOCUMENT
© ISO 2015, Published in Switzerland
All rights reserved. Unless otherwise specified, no part of this publication may be reproduced or utilized otherwise in any form
or by any means, electronic or mechanical, including photocopying, or posting on the internet or an intranet, without prior
written permission. Permission can be requested from either ISO at the address below or ISO’s member body in the country of
the requester.
ISO copyright office
Ch. de Blandonnet 8 • CP 401
CH-1214 Vernier, Geneva, Switzerland
Tel. +41 22 749 01 11
Fax +41 22 749 09 47
copyright@iso.org
www.iso.org
ii © ISO 2015 – All rights reserved
---------------------- Page: 2 ----------------------
ISO 16355-1:2015(E)
Contents Page
Foreword .vi
Introduction .vii
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 Basic concepts of QFD . 3
4.1 Theory and principles of QFD . 3
4.2 QFD use of the word of function . 3
4.3 Spirit of QFD . 3
4.4 Display of information . 4
5 Integration of QFD and product development methods . 4
5.1 QFD support for product development methods . 4
5.2 Flow of product development with QFD . 4
5.2.1 Organization of the QFD flow . 4
5.2.2 Flow chart of product development with QFD. 5
6 Types of QFD projects . 5
6.1 General . 5
6.2 Applicable methods and tools . 6
7 QFD team membership . 6
7.1 QFD uses cross-functional teams . 6
7.2 Core team membership . 6
7.3 Subject matter experts . 6
7.4 QFD team leadership . 7
8 QFD voices . 7
8.1 Voice of business . 7
8.2 Voice of customer (VOC) or voice of stakeholder (VOS) . 8
8.2.1 Definition of customer or stakeholder . 8
8.2.2 Applicable methods and tools . 8
8.2.3 Marketing perspective and engineering perspective . 8
8.2.4 Applicable methods and tools . 8
8.2.5 Prioritize customers or stakeholders . 8
8.2.6 Applicable methods and tools . 9
8.2.7 What is contained in the voice of customer (VOC) or voice of stakeholder (VOS) . 9
8.2.8 Sources of VOC and VOS . . 9
8.2.9 Applicable methods and tools . 9
8.2.10 Translating VOC/VOS into customer needs .10
8.2.11 Applicable methods and tools .10
9 Structuring information sets .10
9.1 General .10
9.2 Applicable tools and methods .10
10 Prioritization .11
10.1 General .11
10.2 Applicable tools and methods .11
11 Quantification .11
11.1 General .11
11.2 Applicable tools and methods .11
12 Translation of one information set into another .12
12.1 General .12
12.2 Applicable tools and methods .12
© ISO 2015 – All rights reserved iii
---------------------- Page: 3 ----------------------
ISO 16355-1:2015(E)
13 Transfer of prioritization and quantification from one information set into another .12
13.1 Transfer of prioritization .12
13.2 Applicable tools and methods .13
13.3 Transfer of quantification .13
13.4 Applicable tools and methods .13
13.5 Transferring deployment sets by dimensions .13
13.5.1 General.13
13.5.2 Quality deployment .14
13.5.3 Applicable tools and methods .14
13.5.4 Technology deployment .14
13.5.5 Applicable tools and methods .15
13.5.6 Cost deployment .15
13.5.7 Applicable tools and methods .15
13.5.8 Reliability deployment.15
13.5.9 Applicable tools and methods .15
13.5.10 Safety deployment .16
13.5.11 Security deployment .16
13.5.12 Lifestyle and emotional quality deployment .16
13.5.13 Applicable tools and methods .16
13.6 Transferring deployment sets by levels .16
13.6.1 Function deployment .16
13.6.2 Applicable tools and methods .16
13.6.3 Parts deployment .17
13.6.4 Applicable tools and methods .17
13.6.5 Manufacturing and process deployments .17
13.6.6 Applicable tools and methods .17
13.6.7 Project work or task management .17
14 Solution concept engineering .17
14.1 General .17
14.2 Applicable tools and methods .18
15 Design optimization .18
15.1 Parameter design for robustness .18
15.2 Tolerance design .18
15.3 Applicable tools and methods .18
16 Prototyping, testing, and validation .18
16.1 General .18
16.2 Applicable tools and methods .18
17 Build planning .19
17.1 General .19
17.2 Applicable tools and methods .19
18 Build start-up .20
18.1 General .20
18.2 Applicable tools and methods .20
19 Build .20
19.1 General .20
19.2 Applicable tools and methods .20
20 Packaging design, logistics, channel management, consumer information, and
operating instructions .20
20.1 General .20
20.2 Applicable tools and methods .21
20.3 Logistics .21
20.4 Marketing claims .21
21 Customer support .21
21.1 General .21
iv © ISO 2015 – All rights reserved
---------------------- Page: 4 ----------------------
ISO 16355-1:2015(E)
21.2 Applicable tools and methods .21
22 Customer satisfaction .21
22.1 General .21
22.2 Applicable tools and methods .21
23 Product end-of-life disposal, recycle, reuse, and other sustainability concerns .22
23.1 General .22
23.2 Applicable tools and methods .22
24 Flow to next generation development .22
24.1 General .22
24.2 Applicable tools and methods .22
Annex A (informative) Examples of applicable methods and tools .23
Annex B (informative) Concept relationships and their graphical representation .66
Bibliography .67
© ISO 2015 – All rights reserved v
---------------------- Page: 5 ----------------------
ISO 16355-1:2015(E)
Foreword
ISO (the International Organization for Standardization) is a worldwide federation of national standards
bodies (ISO member bodies). The work of preparing International Standards is normally carried out
through ISO technical committees. Each member body interested in a subject for which a technical
committee has been established has the right to be represented on that committee. International
organizations, governmental and non-governmental, in liaison with ISO, also take part in the work.
ISO collaborates closely with the International Electrotechnical Commission (IEC) on all matters of
electrotechnical standardization.
The procedures used to develop this document and those intended for its further maintenance are
described in the ISO/IEC Directives, Part 1. In particular the different approval criteria needed for the
different types of ISO documents should be noted. This document was drafted in accordance with the
editorial rules of the ISO/IEC Directives, Part 2 (see www.iso.org/directives).
Attention is drawn to the possibility that some of the elements of this document may be the subject of
patent rights. ISO shall not be held responsible for identifying any or all such patent rights. Details of
any patent rights identified during the development of the document will be in the Introduction and/or
on the ISO list of patent declarations received (see www.iso.org/patents).
Any trade name used in this document is information given for the convenience of users and does not
constitute an endorsement.
For an explanation on the meaning of ISO specific terms and expressions related to conformity
assessment, as well as information about ISO’s adherence to the WTO principles in the Technical
Barriers to Trade (TBT) see the following URL: Foreword - Supplementary information
The committee responsible for this document is ISO/TC 69, Applications of statistical methods,
Subcommittee SC 8, Application of statistical and related methodology for new technology and product
development.
ISO 16355 consists of the following parts, under the general title Application of statistical and related
methods to new technology and product development process:
— Part 1: General Principle and Perspective of QFD Method
The following parts are under preparation:
— Part 2: Acquisition of Non-quantitative VOC or VOS
— Part 3: Acquisition of Quantitative VOC or VOS
— Part 4: Analysis of Non-Quantitative and Quantitative VOC/VOS
— Part 5: Solution Strategy
— Part 6: Optimization — Robust parameter design
— Part 7: Optimization — Tolerance design and output to manufacturing
— Part 8: Guidelines for commercialization and life cycle
vi © ISO 2015 – All rights reserved
---------------------- Page: 6 ----------------------
ISO 16355-1:2015(E)
Introduction
Quality function deployment (QFD) is a method to assure customer or stakeholder satisfaction and
value with new and existing products by designing in, from different levels and different perspectives,
the requirements that are most important to the customer or stakeholder. These requirements should
be well understood through the use of quantitative and non-quantitative tools and methods to improve
confidence of the design and development phases that they are working on the right things. In addition
to satisfaction with the product, QFD improves the process by which new products are developed.
Reported results of using QFD include improved customer satisfaction with products at time of launch,
improved cross-functional communication, systematic and traceable design decisions, efficient use of
resources, reduced rework, reduced time-to-market, lower life cycle cost, improved reputation of the
organization among its customers or stakeholders.
ISO 16355 demonstrates the dynamic nature of a customer-driven approach. Since its inception in 1966,
QFD has broadened and deepened its methods and tools to respond to the changing business conditions
of QFD users, their management, their customers, and their products. Those who have used older QFD
models will find these improvements make QFD easier and faster to use. The methods and tools shown
and referenced in the standard represent decades of improvements to QFD; the list is neither exhaustive
nor exclusive. Users should consider the applicable methods and tools as suggestions, not requirements.
ISO 16355 is descriptive and discusses current best practice but is not prescriptive by requiring specific
tools and methods. Rather, applicable tools and methods are included in the Annexes to guide users of
the standard.
ISO 16355-1 references the other seven parts of the Standard, as follows:
— Part 2: Acquisition of Non-quantitative VOC or VOS includes sections 8.1 - 8.2.7;
— Part 3: Acquisition of Quantitative VOC or VOS includes sections 8.2.8 - 8.2.9;
— Part 4: Analysis of Non-Quantitative and Quantitative VOC/VOS includes sections 8.2.10 - 11;
— Part 5: Solution Strategy includes sections 12 - 14;
— Part 6: Optimization — Robust parameter design includes section 15.1;
— Part 7: Optimization — Tolerance design and output to manufacturing includes sections 15.2 - 15.3;
— Part 8: Guidelines for commercialization and life cycle includes sections 16 - 24.
© ISO 2015 – All rights reserved vii
---------------------- Page: 7 ----------------------
INTERNATIONAL STANDARD ISO 16355-1:2015(E)
Application of statistical and related methods to new
technology and product development process —
Part 1:
General principles and perspectives of Quality Function
Deployment (QFD)
1 Scope
This part of ISO 16355 describes the quality function deployment (QFD) process, its purpose, users,
and tools. It is not a management system standard. It does not provide requirements or guidelines for
organizations to develop and systematically manage their policies, processes, and procedures in order
to achieve specific objectives.
Users of this part of ISO 16355 will include all organization functions necessary to assure customer
satisfaction, including business planning, marketing, sales, research and development (R&D),
engineering, information technology (IT), manufacturing, procurement, quality, production, service,
packaging and logistics, support, testing, regulatory, and other phases in hardware, software, service,
and system organizations.
2 Normative references
There are no normative references cited in this document.
3 Terms and definitions
For the purposes of this document, the following terms and definitions apply.
3.1
quality function deployment
QFD
managing of all organizational functions and activities to assure product quality
Note 1 to entry: The organization is responsible for product quality and strives for it via defining, testing,
building, commercializing, and supporting the product.
Note 2 to entry: Literal definition is that the “quality function” is “deployed” to all other business functions and
departments who play a role in assuring q
...
Questions, Comments and Discussion
Ask us and Technical Secretary will try to provide an answer. You can facilitate discussion about the standard in here.