ISO 20252:2019

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers"). Non-market research activities, such as direct marketing, are outside the scope of this document.

Études de marché, études sociales et d'opinion, y compris insights et analytique de données — Vocabulaire et exigences de service

General Information

• Status: Published
• Publication Date: 10-Feb-2019
• ICS: 01.040.03 - Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies)
• ICS: 03.020 - Sociology. Demography
• ICS: 03.100.20 - Trade. Commercial function. Marketing
• Technical Committee: ISO/TC 225 - Market, opinion and social research
• Drafting Committee: ISO/TC 225 - Market, opinion and social research

Relations

• Consolidated By: ISO/FDIS 23779 - Shot blasting machinery — Safety and environmental requirements
• Effective Date: 06-Jun-2022
• Revises: ISO 26362:2009 - Access panels in market, opinion and social research — Vocabulary and service requirements
• Effective Date: 23-Apr-2020
• Revises: ISO 20252:2012 - Market, opinion and social research — Vocabulary and service requirements
• Effective Date: 06-May-2017

Standards Content (Sample)

INTERNATIONAL ISO
STANDARD 20252
Third edition
2019-02
Market, opinion and social research,
including insights and data
analytics — Vocabulary and service
requirements
Études de marché, études sociales et d'opinion, y compris insights et
analytique de données — Vocabulaire et exigences de service
Reference number
ISO 20252:2019(E)
©
ISO 2019

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ISO 20252:2019(E)

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© ISO 2019
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ii © ISO 2019 – All rights reserved

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ISO 20252:2019(E)

Contents Page
Foreword .iv
Introduction .v
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 Core requirements for market, opinion and social research .12
4.1 Core framework .12
4.1.1 Statement of applicability .12
4.1.2 Confidentiality of research .14
4.1.3 Documentation and records management .16
4.2 Personnel and infrastructure responsibilities .17
4.2.1 Personnel and organisational responsibilities .17
4.2.2 Personnel — Performance management .17
4.3 Information security .17
4.3.1 Information security risk framework .17
4.3.2 Information handling .18
4.3.3 Information security controls.18
4.3.4 Information security training and awareness .18
4.4 Subcontracting services .18
4.4.1 General.18
4.4.2 Subcontracted project work .19
4.5 P
...