Packaging -- Bar code and two-dimensional symbols for shipping, transport and receiving labels

ISO 15394:2017: - specifies the minimum requirements for the design of labels containing linear bar code and two-dimensional symbols on transport units to convey data between trading partners; - provides for traceability of transported units using a unique transport unit identifier (licence plate); - provides guidance on the formatting on the label of data presented in linear bar code, two-dimensional symbol or human-readable form; - provides specific recommendations regarding the choice of bar code symbologies, and specifies quality requirements; - provides recommendations as to label placement, size and the inclusion of free text and any appropriate graphics; - provides guidance on the selection of the label material. This document is not applicable to the direct printing on to kraft coloured corrugated surfaces. NOTE Guidance on the direct printing of bar code symbols on to kraft coloured corrugated surfaces are provided in references such as The Fibre Box Handbook[10].

Emballage -- Codes à barres et symboles bidimensionnels pour l'expédition, le transport et les étiquettes de réception

General Information

Status
Published
Publication Date
08-Nov-2017
Current Stage
6060 - International Standard published
Start Date
05-Oct-2017
Completion Date
09-Nov-2017
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INTERNATIONAL ISO
STANDARD 15394
Third edition
2017-11
Packaging — Bar code and two-
dimensional symbols for shipping,
transport and receiving labels
Emballage — Codes à barres et symboles bidimensionnels pour
l'expédition, le transport et les étiquettes de réception
Reference number
ISO 15394:2017(E)
ISO 2017
---------------------- Page: 1 ----------------------
ISO 15394:2017(E)
COPYRIGHT PROTECTED DOCUMENT
© ISO 2017, Published in Switzerland

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ii © ISO 2017 – All rights reserved
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ISO 15394:2017(E)
Contents Page

Foreword ..........................................................................................................................................................................................................................................v

Introduction ................................................................................................................................................................................................................................vi

1 Scope ................................................................................................................................................................................................................................. 1

2 Normative references ...................................................................................................................................................................................... 1

3 Terms and definitions ..................................................................................................................................................................................... 2

4 Concepts ........................................................................................................................................................................................................................ 2

4.1 Principles ..................................................................................................................................................................................................... 2

4.2 Transport package, unit load and transport unit ...................................................................................................... 3

4.2.1 Transport package .......................................................................................................................................................... 3

4.2.2 Unit load .................................................................................................................................................................................. 3

4.2.3 Transport unit .................................................................................................................................................................... 3

4.3 Unique transport unit identifier .............................................................................................................................................. 3

4.4 Label formats ............................................................................................................................................................................................ 3

4.4.1 Base shipping/transport/receiving label ................................................................................................... 3

4.4.2 Extended shipping/transport/receiving label ....................................................................................... 3

5 Data content .............................................................................................................................................................................................................. 4

5.1 Data representation ............................................................................................................................................................................ 4

5.1.1 Data in linear bar code symbols ......................................................................................................................... 4

5.1.2 Data in two-dimensional (2D) symbols ....................................................................................................... 4

5.1.3 Data in human-readable form .............................................................................................................................. 4

5.2 Data elements .......................................................................................................................................................................................... 4

5.2.1 Unique transport unit identifier ......................................................................................................................... 4

5.2.2 Ship to........................................................................................................................................................................................ 5

5.2.3 Ship from ................................................................................................................................................................................ 5

5.2.4 Key to carrier's database .......................................................................................................................................... 5

5.2.5 Key to customer's database .................................................................................................................................... 5

5.2.6 Other data elements ...................................................................................................................................................... 6

5.3 Concatenating data fields in linear bar code symbols .......................................................................................... 6

5.3.1 Using GS1 Application Identifiers (AI) .......................................................................................................... 6

5.3.2 Using ANSI MH10.8.2 Data Identifiers (DI) .............................................................................................. 6

5.4 Structured data files ........................................................................................................................................................................... 6

5.4.1 General...................................................................................................................................................................................... 6

5.4.2 Shipping and receiving data ................................................................................................................................... 6

5.4.3 Supporting documentation application ....................................................................................................... 6

5.4.4 Carrier sorting and tracking applications .................................................................................................. 7

5.5 Data area identification ................................................................................................................................................................... 7

6 Data carriers ............................................................................................................................................................................................................. 7

6.1 Linear bar code symbols ................................................................................................................................................................. 7

6.2 Two-dimensional symbols ............................................................................................................................................................ 7

6.3 Human-readable information .................................................................................................................................................... 8

6.3.1 Human-readable interpretation ......................................................................................................................... 8

6.3.2 Human translation ......................................................................................................................................................... 8

6.3.3 Data area titles ................................................................................................................................................................... 8

6.3.4 Free text and data ............................................................................................................................................................ 8

6.3.5 Choice of language .......................................................................................................................................................... 8

7 Label design ............................................................................................................................................................................................................... 8

7.1 General considerations .................................................................................................................................................................... 8

7.2 Layout ............................................................................................................................................................................................................. 9

7.2.1 Base label layout .............................................................................................................................................................. 9

7.2.2 Extended label layout .................................................................................................................................................. 9

7.2.3 Other data ...........................................................................................................................................................................10

7.3 Label dimensions ...............................................................................................................................................................................10

© ISO 2017 – All rights reserved iii
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ISO 15394:2017(E)

7.3.1 General considerations ............................................................................................................................................10

7.3.2 Label height .......................................................................................................................................................................10

7.3.3 Label width ........................................................................................................................................................................10

7.3.4 Data limits ...........................................................................................................................................................................10

7.4 Text size ......................................................................................................................................................................................................11

7.4.1 General considerations ............................................................................................................................................11

7.4.2 Specific text dimensions .........................................................................................................................................12

7.5 Material ......................................................................................................................................................................................................12

8 Label placement .................................................................................................................................................................................................13

8.1 General considerations .................................................................................................................................................................13

8.2 Unit loads (pallets) ...........................................................................................................................................................................13

8.3 Transport packages ..........................................................................................................................................................................13

8.4 Other transport units......................................................................................................................................................................14

Annex A (normative) Guidelines for using linear bar code symbols ...............................................................................15

Annex B (normative) Guidelines for using 2D symbols .................................................................................................................18

Annex C (informative) Designing compliant labels using a building block approach ...................................37

Annex D (informative) Issues to consider in the drafting of application guidelines or

standards conforming to this document ..................................................................................................................................41

Annex E (informative) Label examples ............................................................................................................................................................44

Annex F (informative) Recommended label locations on various containers .......................................................61

Annex G (informative) The impact of systems confronted with multiple symbologies

and formats .............................................................................................................................................................................................................64

Bibliography .............................................................................................................................................................................................................................68

iv © ISO 2017 – All rights reserved
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ISO 15394:2017(E)
Foreword

ISO (the International Organization for Standardization) is a worldwide federation of national standards

bodies (ISO member bodies). The work of preparing International Standards is normally carried out

through ISO technical committees. Each member body interested in a subject for which a technical

committee has been established has the right to be represented on that committee. International

organizations, governmental and non-governmental, in liaison with ISO, also take part in the work.

ISO collaborates closely with the International Electrotechnical Commission (IEC) on all matters of

electrotechnical standardization.

The procedures used to develop this document and those intended for its further maintenance are

described in the ISO/IEC Directives, Part 1. In particular, the different approval criteria needed for the

different types of ISO documents should be noted. This document was drafted in accordance with the

editorial rules of the ISO/IEC Directives, Part 2 (see www.iso.org/directives).

Attention is drawn to the possibility that some of the elements of this document may be the subject of

patent rights. ISO shall not be held responsible for identifying any or all such patent rights. Details of

any patent rights identified during the development of the document will be in the Introduction and/or

on the ISO list of patent declarations received (see www.iso.org/patents).

Any trade name used in this document is information given for the convenience of users and does not

constitute an endorsement.

For an explanation on the voluntary nature of standards, the meaning of ISO specific terms and

expressions related to conformity assessment, as well as information about ISO's adherence to the

World Trade Organization (WTO) principles in the Technical Barriers to Trade (TBT), see the following

URL: www.iso.org/iso/foreword.html.
This document was prepared by Technical Committee ISO/TC 122, Packaging.

This third edition cancels and replaces the second edition (ISO 15394:2009), which has been technically

revised.
The main changes compared to the previous edition are as follows:
— 5.4 has been restructured;
— 5.5 has been added;
— additional information on label design has been added in 7.1;

— a new Figure E.7 has been added and succeeding figures have been renumbered accordingly;

— E.3 has been added;
— Figures E.11, E.12, and E.13 have been added;
— Tables E.1 and E.2 have been added.
© ISO 2017 – All rights reserved v
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ISO 15394:2017(E)
Introduction

The use of electronic data interchange (EDI) in association with the physical transport and handling of

packages and when traceability is appropriate, such as that described in ISO 9000, requires a clear and

unique identifier linking the electronic data and the transport unit.

Bar code-marked transport labels are in widespread use in global industries. Several different

standards exist, each designed to meet the requirements of the specific industry sector. For effective

and economic use within and between industry sectors, one common multi-industry standard is a

necessity.

A bar code-marked transport label is designed to facilitate the automation of shipping and handling

of administrative operations. The bar code information on the transport label may be used as a key to

access the appropriate database that contains detailed information about the transport unit, including

information transmitted using EDI. In addition, a transport label may contain other information as

agreed between the trading partners.

Two-dimensional symbols may be included to assist in moving large amounts of shipping label or EDI

data from sender to recipient and to assist the transportation carrier automated sortation and tracking

systems.

This document incorporates the technology, data structure and conformance standards of

ISO/IEC JTC 1/SC 31 with the user requirements for shipping labels into a single application standard.

While this document provides an international shipping label standard, ISO 22742 provides guidance

for product packaging. This document and ISO 22742 are complementary.

On the other hand, ISO 17365 covers the use of RF tags on shipping/transport units and was prepared

by ISO/TC 122.
vi © ISO 2017 – All rights reserved
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INTERNATIONAL STANDARD ISO 15394:2017(E)
Packaging — Bar code and two-dimensional symbols for
shipping, transport and receiving labels
1 Scope
This document:

— specifies the minimum requirements for the design of labels containing linear bar code and two-

dimensional symbols on transport units to convey data between trading partners;

— provides for traceability of transported units using a unique transport unit identifier (licence plate);

— provides guidance on the formatting on the label of data presented in linear bar code, two-

dimensional symbol or human-readable form;

— provides specific recommendations regarding the choice of bar code symbologies, and specifies

quality requirements;

— provides recommendations as to label placement, size and the inclusion of free text and any

appropriate graphics;
— provides guidance on the selection of the label material.

This document is not applicable to the direct printing on to kraft coloured corrugated surfaces.

NOTE Guidance on the direct printing of bar code symbols on to kraft coloured corrugated surfaces are

[10]
provided in references such as The Fibre Box Handbook .
2 Normative references

The following documents are referred to in the text in such a way that some or all of their content

constitutes requirements of this document. For dated references, only the edition cited applies. For

undated references, the latest edition of the referenced document (including any amendments) applies.

ISO/IEC 15415, Information technology — Automatic identification and data capture techniques — Bar

code symbol print quality test specification — Two-dimensional symbols

ISO/IEC 15416, Automatic identification and data capture techniques — Bar code print quality test

specification — Linear symbols

ISO/IEC 15417, Information technology — Automatic identification and data capture techniques — Code

128 bar code symbology specification

ISO/IEC 15434, Information technology — Automatic identification and data capture techniques — Syntax

for high-capacity ADC media

ISO/IEC 15438:2015, Information technology — Automatic identification and data capture techniques —

PDF417 bar code symbology specification

ISO/IEC 15459-1, Information technology — Automatic identification and data capture techniques —

Unique identification— Part 1: Individual transport units

ISO/IEC 15459-2, Information technology — Automatic identification and data capture techniques —

Unique identification— Part 2: Registration procedures

ISO/IEC 16023:2000, Information technology — International symbology specification — MaxiCode

© ISO 2017 – All rights reserved 1
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ISO 15394:2017(E)

ISO/IEC 16388, Information technology — Automatic identification and data capture techniques — Code

39 bar code symbology specification

ISO/IEC 18004, Information technology — Automatic identification and data capture techniques — QR

Code bar code symbology specification

ISO/IEC 19762, Information technology — Automatic identification and data capture (AIDC) techniques —

Harmonized vocabulary
ISO 17365, Supply chain applications of RFID — Transport units
ISO 21067, Packaging — Vocabulary
ANSI MH10.8.2, Data Identifier and Application Identifier Standard
GS1 General Specifications.
3 Terms and definitions

For the purposes of this document, the terms and definitions given in ISO/IEC 19762 and ISO 21067 apply.

ISO and IEC maintain terminological databases for use in standardization at the following addresses:

— ISO Online browsing platform: available at https://www.iso.org/obp
— IEC Electropedia: available at http://www.electropedia.org/
4 Concepts
4.1 Principles

The purpose of a bar code label is to facilitate the automatic exchange of data among all members

within a channel of distribution, i.e., supplier, carrier, purchaser and other intermediaries. The amount

of data, in linear bar code, two-dimensional symbols and in human-readable form, is dependent on the

requirements of the trading partners. Where a bar code label is used in conjunction with electronic

databases and/or electronic data interchange (EDI) systems, the amount of data may be significantly

reduced and may consist of only one piece of data, the unique identifier for the transport unit. If

radio frequency identification (RFID)-enabled labels or tags are used in conjunction with labels in

conformance with this document, ISO 17365 shall be used for RFID usage with transport units. Human

and optically readable data for the representation of RFID applications should be in accordance with

ISO/IEC/TR 24729-1.

Trading partners have different information requirements. Some information may be common to two or

more trading partners, while other information may be specific to a single trading partner. Information

for various trading partners becomes available at different times, for instance:
— product-specific information at the point of manufacture or packaging;
— order processing information at the time of processing the order;
— transport information at the time of shipment.

Trading partners may find it necessary to include significant data elements dealing with the above that

may be presented both in linear bar code and two-dimensional symbols (see Annexes A and B) and

human-readable form.

This document shall be used in conjunction with application guidelines defining the parameters chosen

by the trading partners concerned. Annex D gives guidance in the definition of these parameters.

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ISO 15394:2017(E)
4.2 Transport package, unit load and transport unit
4.2.1 Transport package

For the purposes of this document, a transport package is considered to be a package intended for the

transportation and handling of one or more articles, smaller packages or bulk material.

4.2.2 Unit load

For the purposes of this document, a unit load is considered to be one or more transport packages or

other items held together by means such as pallet, slip sheet, strapping, interlocking, glue, shrink wrap

or net wrap, making them suitable for transport, stacking and storage as a unit.
4.2.3 Transport unit

Both unit loads and transport packages are referred to as transport units in this document.

4.3 Unique transport unit identifier

One unique transport unit identifier shall be assigned and applied to each transport unit prior to

shipment. The unique transport unit identifier shall be associated with the highest level of packaging

intended to be conveyed as a single physical entity by the shipper (e.g., a transport package within

an unbreakable unit load does not require a unique transport unit identifier). This is a common

requirement for all label formats specified by this document. The identifier or “licence plate” is the key,

providing access to information stored in computer files and which may be transmitted electronically.

The identifier may be used by all of the trading partners to retrieve information about the transport

unit itself or about the status of the physical movement of the transport unit along the supply chain. It

enables systems to track and trace individual transport units.
4.4 Label formats
4.4.1 Base shipping/transport/receiving label

The base label defined by this document includes the minimum set of data that fulfils the requirements

of all trading partners in a supply chain when data is exchanged electronically between the parties

involved.

A unique transport unit identifier shall be, and a “Ship to” name and address should be, included on the

base label.

In addition to the unique transport unit identifier (“licence plate”) and the “Ship to” name and address

(for shipment delivery), the following information should be included on the base label:

— “Ship from” name and address (to be able to return the shipment in the event that delivery is not

possible);
— key to carrier’s database (if the licence plate is not this data element);
— key to customer’s database (if the licence plate is not this data element).
4.4.2 Extended shipping/transport/receiving label

The extended label is used when the data available from the base label does not satisfy the requirements

of all trading partners. In practice, fully automated communication channels which make it possible

to rely exclusively on electronic files for retrieving information on the movements of the transport

units are not always available. For this reason, there is a need to indicate relevant information on the

transport units themselves, in addition to their identification.
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ISO 15394:2017(E)

In order to facilitate the processing and interpretation by trading partners, information provided in the

extended label is organized in three segments:

— carrier segment: in addition to the key to the carrier’s database, this segment may contain additional

data, such as shipment identification and delivery instructions;

— customer segment: in addition to the key to the customer’s database, this segment may contain

additional data such as the customer part number;

— supplier segment: additional data may be generated by the supplier, such as product identification,

batch number, dimensions.
5 Data content
5.1 Data representation
5.1.1 Data in linear bar code symbols

Such data shall be represented in one of the three permissible combinations of data and bar code

symbology (also see Annex A):

a) GS1 Application Identifiers (AIs) in accordance with ISO/IEC 15418 shall only be used in conjunction

with GS1-128 (being a subset of Code 128 compliant with ISO/IEC 15417);

b) ASC MH10 Data Identifiers (DIs) in accordance with ISO/IEC 15418 shall be used in conjunction

with Code 39 symbols compliant with ISO/IEC 16388;

c) ASC MH10 Data Identifiers (DIs) in accordance with ISO/IEC 15418 shall be used in conjunction

with Code 128 symbols compliant with ISO/IEC 15417.

Refer to Annex D for information on the use of the options and the issues for users encountering them.

5.1.2 Data in two-dimensional (2D) symbols

Information may also be provided in two-dimensional symbols as mutually agreed upon between

trading partners (see Annex B). Data syntax in two-dimensional symbols shall be in accordance with

ISO/IEC 15434.
5.1.3 Data in human-readable form
The human-read
...

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