Packaging — Recommendations for addressing consumer needs

This document provides general recommendations to be taken into consideration when determining the most suitable type of packaging for products intended for consumers. The functions that packaging can perform include, but are not limited to, containment, protection, handling, transport, storage, convenience, information and presentation. This document also considers the sustainable use of resources covering optimization, reuse and recovery of packaging. This document provides guidance to: — product designers, manufacturers and others engaged in the process of making decisions concerning packaging; — those drafting standards to meet the packaging needs and requirements of consumers as prospective purchasers of products; — committees preparing standards for consumer products or services; — regulators. This document is not applicable to bulk packaging, which is solely intended to protect products in bulk when being transported between manufacturers and retailers, and it is not intended for industrial packaging.

Emballage — Recommandations pour répondre aux besoins des consommateurs

General Information

Publication Date
Current Stage
9093 - International Standard confirmed
Completion Date
Ref Project


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ISO/IEC Guide 41:2018 - Packaging -- Recommendations for addressing consumer needs
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Standards Content (Sample)

Second edition
Packaging — Recommendations for
addressing consumer needs
Emballage — Recommandations pour répondre aux besoins des
Reference number
ISO/IEC GUIDE 41:2018(E)
ISO/IEC 2018

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ISO/IEC GUIDE 41:2018(E)

© ISO/IEC 2018
All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication may
be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting
on the internet or an intranet, without prior written permission. Permission can be requested from either ISO at the address
below or ISO’s member body in the country of the requester.
ISO copyright office
CP 401 • Ch. de Blandonnet 8
CH-1214 Vernier, Geneva
Phone: +41 22 749 01 11
Fax: +41 22 749 09 47
Published in Switzerland
ii © ISO/IEC 2018 – All rights reserved

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ISO/IEC GUIDE 41:2018(E)

Contents Page
Foreword .iv
Introduction .v
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 Safety of packaging . 4
4.1 Risk assessment and risk reduction . 4
4.2 Packaging materials . 4
4.3 Storage of the package and product . 5
4.4 Safety considerations . 5
5 Suitability for intended purpose . 7
5.1 Design . 7
5.2 Protection . 7
5.3 Handling. 7
6 Sustainable use of resources . 8
6.1 Optimization, reuse and recovery . 8
6.2 Conservation of resources . 9
6.3 Cost to the consumer .10
7 Information .

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