ETSI TS 103 736-2 V1.1.1 (2020-06)

Hybrid Broadcast Broadband TV; Targeted Advertising; Part 2: Non-functional requirements

DTS/JTC-056-2

General Information

• Status: Not Published
• Technical Committee: BROADCAS - EBU/CENELEC/ETSI on Broadcasting
• Current Stage: 12 - Completion
• Due Date: 13-Jun-2020
• Completion Date: 12-Jun-2020

Standards Content (Sample)

TECHNICAL SPECIFICATION
Hybrid Broadcast Broadband TV;
Targeted Advertising;
Part 2: Non-functional requirements

2 ETSI TS 103 736-2 V1.1.1 (2020-06)

Reference
DTS/JTC-056-2
Keywords
broadcasting, DVB, HTML, internet
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3 ETSI TS 103 736-2 V1.1.1 (2020-06)
Contents
Intellectual Property Rights . 4
Foreword . 4
Modal verbs terminology . 4
Introduction . 5
1 Scope . 6
2 References . 6
2.1 Normative references . 6
2.2 Informative references . 6
3 Definition of terms, symbols and abbreviations . 6
3.1 Terms . 6
3.2 Symbols . 6
3.3 Abbreviations . 6
4 Minimum support for preloading an advert into RAM . 7
5 Switch durations and accuracies . 7
5.1 General . 7
5.2 Limitations and restrictions . 7
5.2.1 Testing considerations . 7
5.2.2 Exclusions . 7
5.3 Switch duration and accuracy performance profiles. 8
5.3.1 Introduction. 8
5.3.2 Profile 1 - Supporting replacing only the last advert(s) in a break. 8
5.3.3 Profile 2 - Supporting replacing ads in the middle of a break . 9
History . 10

ETSI
4 ETSI TS 103 736-2 V1.1.1 (2020-06)
Intellectual Property Rights
Essential patents
IPRs essential or potentially essential to normative deliverables may have been declared to ETSI. The information
pertaining to these essential IPRs, if any, is publicly available for ETSI members and non-members, and can be found
in ETSI SR 000 314: "Intellectual Property Rights (IPRs); Essential, or potentially Essential, IPRs notified to ETSI in
respect of ETSI standards", which is available from the ETSI Secretariat. Latest updates are available on the ETSI Web
server (https://ipr.etsi.org/).
Pursuant to the ETSI IPR Policy, no investigation, including IPR searches, has been carried out by ETSI. No guarantee
can be given as to the existence of other IPRs not referenced in ETSI SR 000 314 (or the updates on the ETSI Web
server) which are, or may be, or may become, essential to the present document.
Trademarks
The present document may include trademarks and/or tradenames which are asserted and/or registered by their owners.
ETSI claims no ownership of these except for any which are indicated as being the property of ETSI, and conveys no
right to use or reproduce any trademark and/or tradename. Mention of those trademarks in the present document does
not constitute an endorsement by ETSI of products, services or organizations associated with those trademarks.
Foreword
This Technical Specification (TS) has been produced by Joint Technical Committee (JTC) Broadcast of the European
Broadcasting Union (EBU), Comité Européen de Normalisation ELECtrotechnique (CENELEC) and the European
Telecommunications Standards Institute (ETSI).
NOTE: The EBU/ETSI JTC Broadcast was established in 1990 to co-ordinate the drafting of standards in the
specific field of broadcasting and related fields. Since 1995 the JTC Broadcast became a tripartite body
by including in the Memorandum of Understanding also CENELEC, which is responsible for the
standardization of radio and television receivers. The EBU is a professional association of broadcasting
organizations whose work includes the co-ordination of its members' activities in the technical, legal,
programme-making and programme-exchange domains. The EBU has active members in about
60 countries in the European broadcasting area; its headquarters is in Geneva.
European Broadcasting Union
CH-1218 GRAND SACONNEX (Geneva)
Switzerland
Tel: [phone]
Fax: [phone]
The present document is part 2 of a multi-part deliverable. Full details of the entire series can be found in part 1 [1].
Modal verbs terminology
In the present document "shall", "shall not", "should", "should not", "may", "need not", "will", "will not", "can" and
"cannot" are to be interpreted as described in clause 3.2 of the ETSI Drafting Rules (Verbal forms for the expression of
provisions).
"must" and "must not" are NOT allowed in ETSI deliverables except when used in direct citation.
ETSI
5 ETSI TS 103 736-2 V1.1.1 (2020-06)
Introduction ®
HbbTV targeted advertising enables the delivery of digital video adverts over broadband that replace part of a linear
TV service received by terminals via DVB-T(2)/C(2)/S(2) and perhaps IPTV when using MPEG-2 transport streams.
Thereby, digital video adverts are shown on targeted terminals instead of the original broadcast adverts which will be ®
seen by viewers on all non-targeted terminals. Non-commercial use cases are possible using HbbTV targeted
advertising (e.g. long form non-commercial substitution content can be presented to viewers). ®
The HbbTV specification for targeted advertising is split in two parts. ETSI TS 103 736-1 [1] contains the functional
requirements. The present document, ETSI TS 103 736-2, contains the non-functional requirements including ones
relating to memory sizes and performance.

ETSI
6 ETSI TS 103 736-2 V1.1.1 (2020-06)
1 Scope
The present document contains non-functional requirements for the replacement of advertisements in the broadcast with
ones targeted at the consumer that accompany the
...