IEC TR 62865:2014

Multimedia home server systems - Relationship between the content usage contract and the digital rights permission code

IEC TR 62865:2014(E) provides a guide to implementing DRPC. Specifically, it defines the relationship between the content usage contract, which serves as the basis for permission management, and DRPC. The protection of content and the application of watermark technology are beyond the scope of this report.

General Information

• Status: Published
• Publication Date: 05-Feb-2014
• ICS: 01 - GENERALITIES. TERMINOLOGY. STANDARDIZATION. DOCUMENTATION
• ICS: 33.160.60 - Multimedia systems and teleconferencing equipment
• Technical Committee: TA 18 - Multimedia home systems and applications for end-user networks
• Current Stage: PPUB - Publication issued
• Start Date: 31-Mar-2014
• Completion Date: 06-Feb-2014

Standards Content (Sample)

IEC TR 62865 ®
Edition 1.0 2014-02
TECHNICAL
REPORT
colour
inside
Multimedia home server systems – Relationship between the content usage
contract and the digital rights permission code

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IEC TR 62865 ®
Edition 1.0 2014-02
TECHNICAL
REPORT
colour
inside
Multimedia home server systems – Relationship between the content usage

contract and the digital rights permission code

INTERNATIONAL
ELECTROTECHNICAL
COMMISSION
PRICE CODE
X
ICS 33.160.60 ISBN 978-2-8322-1392-6

– 2 – TR 62865 © IEC:2014
CONTENTS
FOREWORD . 6
INTRODUCTION . 8
1 Scope . 10
2 Normative references . 10
3 Terms and definitions . 10
4 Abbreviations . 13
5 Purpose and justification of this Technical Report . 13
5.1 General . 13
5.2 Purpose . 13
6 Services covered in the study . 13
6.1 General . 13
TM
6.2 iTUNES STORE . 14
TM
6.3 Amazon.com . 14
TM
6.4 AcTVila . 14
TM
6.5 TSUTAYA TV . 14
TM
6.6 mora win . 14
TM
6.7 MAGASTORE . 14
TM
6.8 Spotify . 15
TM
6.9 NETFLIX . 15
7 Relationship between permission and the content usage contract . 15
7.1 General . 15
7.2 What is permission? . 15
7.3 What is a content usage contract? . 16
8 Value chain in the distribution of digital content . 16
8.1 General . 16
8.2 Rights holder . 17
8.3 Content holder . 17
8.4 Content provider . 17
8.5 Service provider . 17
8.6 User . 17
9 Basic contract and individual contract for each link in the value chain in the
distribution of digital content . 17
9.1 General . 17
9.1.1 Contracts . 17
9.1.2 Basic contract . 18
9.1.3 Individual contract . 18
9.2 Basic contract between the content holder and the content provider
(content usage contract) . 18
9.3 Individual contract between content holder and content provider (catalog) . 19
9.4 Basic contract between content or service provider and user (terms of use
of service) . 19
9.5 Individual contract relating to the purchase or free-of-charge use of content
by users . 20
10 Examples of content usage contracts and DRPC in digital content distribution . 20
10.1 General . 20
10.2 iTUNES STORE . 20
10.2.1 Basic contract . 20

TR 62865 © IEC:2014 – 3 –
10.2.2 Individual contract . 21
10.3 Amazon.com . 21
10.3.1 Basic contract . 21
10.3.2 Individual contract . 22
10.4 AcTVila . 22
10.4.1 Basic contract . 22
10.4.2 Individual contract . 23
10.5 TSUTAYA TV . 23
10.5.1 Basic contract . 23
10.5.2 Individual contract . 24
10.6 mora win . 24
10.6.1 Basic contract . 24
10.6.2 Individual contract . 24
10.7 MAGASTORE . 25
10.7.1 Basic contract . 25
10.7.2 Individual contract . 25
10.8 Spotify . 25
10.8.1 Basic contract . 25
10.8.2 Individual contract . 26
10.9 NETFLIX . 26
10.9.1 Basic contract . 26
10.9.2 Individual contract . 27
11 Applicability of DRPC to content usage contracts for digital content distribution . 27
11.1 General . 27
11.2 Status and challenges of countermeasures against illegal content
distribution . 27
11.2.1 General . 27
11.2.2 Current countermeasure 1: Content check function on the
website . 28
11.2.3 Current countermeasure 2: Validation of poster . 29
11.2.4 Current countermeasure 3: Use of alert system . 29
11.3 Countermeasures against illegal content distribution based on the content
usage contract . 30
11.3.1 General . 30
11.3.2 Case 1: Authorized use of content in accordance with the terms
of the use agreement . 30
11.3.3 Case 2: Unauthorized use of content contrary to the terms of
the use agreement . 31
11.3.4 Case 3: Use of unauthorized content downloaded illegally from
other websites . 31
11.4 DRPC-based countermeasures against illegal distribution of content . 31
11.4.1 General . 31
11.4.2 Case 1: Authorized use of content (embedded with DRPC) in
accordance with the terms of the use agreement . 31
11.4.3 Case 2: Unauthorized use of content (embedded with DRPC)
contrary to the terms of the use agreement . 32
11.4.4 Case 3: Use of unauthorized content (embedded with DRPC)
downloaded illegally from another website . 32
11.5 Direction for countermeasures against illegal distribution of content . 32
12 Applicability of DRPC to the allocation of royalties earned from the distribution of
digital content . 33

– 4 – TR 62865 © IEC:2014
12.1 General . 33
12.2 Status and challenges concerning the allocation of royalties . 33
12.3 Possible royalty allocation system based on DPCR . 34
12.4 Roles of DRPC in the allocation of royalties . 34
Annex A (informative) C
...