Information technology — Multimedia framework (MPEG-21) — Part 19: Media Value Chain Ontology

ISO/IEC 21000-19:2010 describes MPEG-21 Media Value Chain Ontology (MVCO). The MVCO may be used to capture knowledge about media value chains and to represent it in a computer readable way, concepts in the domain and the relationships between those concepts. ISO/IEC 21000-19:2010 describes the following technology. Model: the model is described in Clause 6, by way of a narrative description of the Value Chain, its main elements and relations. Representation: the MVCO has been formalised as a normative OWL Ontology, and the description of which is given in this Clause. The description consists of listing the classes, the object properties, the datatype properties, and the class individuals. Classes are described by giving the name, an English definition, the class hierarchy, and the restrictions imposed on the class. The representation is given in Clause 7. Annex B contains the normative OWL (XML/RDF) comprising the entire semantics of the elements in the model. Ontology use: an Informative section is provided with non normative descriptions of use, extensions and an API (Annex A).

Technologies de l'information — Cadre multimédia (MPEG-21) — Partie 19: Ontologie de chaîne de valeur de média

General Information

Status
Published
Publication Date
13-Jun-2010
Current Stage
9093 - International Standard confirmed
Start Date
23-Jun-2021
Completion Date
19-Apr-2025
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Standard
ISO/IEC 21000-19:2010 - Information technology -- Multimedia framework (MPEG-21)
English language
74 pages
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INTERNATIONAL ISO/IEC
STANDARD 21000-19
First edition
2010-06-15
Information technology — Multimedia
framework (MPEG-21) —
Part 19:
Media Value Chain Ontology
Technologies de l'information — Cadre multimédia (MPEG-21) —
Partie 19: Ontologie de chaîne de valeur de média

Reference number
©
ISO/IEC 2010
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©  ISO/IEC 2010
All rights reserved. Unless otherwise specified, no part of this publication may be reproduced or utilized in any form or by any means,
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ii © ISO/IEC 2010 – All rights reserved

Contents Page
Foreword .iv
Introduction.vi
1 Scope.1
2 Normative references.1
3 Terms, definitions and abbreviated terms.2
3.1 Terms and definitions .2
3.2 Abbreviated terms .6
4 Conventions.7
4.1 Documentation conventions .7
4.2 Namespace prefix conventions .8
5 Relationship to other ISO/IEC 21000 Parts .9
6 Media Value Chain Model .9
6.1 Introduction.9
6.2 Fundamentals of Intellectual Property.9
6.3 Description of the IP Entity relations within the Value Chain.10
6.4 IP Entities .12
6.5 Singular vs Composite IP Entities .12
6.6 Use Data .12
6.7 Users (Single vs Collective) .13
6.8 Roles.13
6.9 Actions.14
6.10 Permissions .14
7 Media Value Chain Representation .15
7.1 Introduction.15
7.2 Ontology General Features .15
7.3 Description of MVCO Classes.17
7.4 Reference of properties .27
Annex A (informative) Media Value Chain Ontology Use .30
Annex B (normative) MVCO OWL.48
Bibliography.73

© ISO/IEC 2010 – All rights reserved iii

Foreword
ISO (the International Organization for Standardization) and IEC (the International Electrotechnical
Commission) form the specialized system for worldwide standardization. National bodies that are members of
ISO or IEC participate in the development of International Standards through technical committees
established by the respective organization to deal with particular fields of technical activity. ISO and IEC
technical committees collaborate in fields of mutual interest. Other international organizations, governmental
and non-governmental, in liaison with ISO and IEC, also take part in the work. In the field of information
technology, ISO and IEC have established a joint technical committee, ISO/IEC JTC 1.
International Standards are drafted in accordance with the rules given in the ISO/IEC Directives, Part 2.
The main task of the joint technical committee is to prepare International Standards. Draft International
Standards adopted by the joint technical committee are circulated to national bodies for voting. Publication as
an International Standard requires approval by at least 75 % of the national bodies casting a vote.
Attention is drawn to the possibility that some of the elements of this document may be the subject of patent
rights. ISO and IEC shall not be held responsible for identifying any or all such patent rights.
ISO/IEC 21000-19 was prepared by Joint Technical Committee ISO/IEC JTC 1, Information technology,
Subcommittee SC 29, Coding of audio, picture, multimedia and hypermedia information.
ISO/IEC 21000 consists of the following parts, under the general title Information technology — Multimedia
framework (MPEG-21):
⎯ Part 1: Vision, Technologies and Strategy [Technical Report]
⎯ Part 2: Digital Item Declaration
⎯ Part 3: Digital Item Identification
⎯ Part 4: Intellectual Property Management and Protection Components
⎯ Part 5: Rights Expression Language
⎯ Part 6: Rights Data Dictionary
⎯ Part 7: Digital Item Adaptation
⎯ Part 8: Reference Software
⎯ Part 9: File Format
⎯ Part 10: Digital Item Processing
⎯ Part 11: Evaluation Tools for Persistent Association Technologies [Technical Report]
⎯ Part 12: Test Bed for MPEG-21 Resource Delivery [Technical Report]
⎯ Part 14: Conformance Testing
⎯ Part 15: Event Reporting
iv © ISO/IEC 2010 – All rights reserved

⎯ Part 16: Binary Format
⎯ Part 17: Fragment Identification of MPEG Resources
⎯ Part 18: Digital Item Streaming
⎯ Part 19: Media Value Chain Ontology
© ISO/IEC 2010 – All rights reserved v

Introduction
Today, many elements exist to build an infrastructure for the delivery and consumption of multimedia content.
There was, however, no “big picture” to describe how these elements, either in existence or under
development, relate to each other. The aim for the set of standards ISO/IEC 21000 has been to describe how
these various elements fit together. New standards as appropriate will be developed while other relevant
standards may be developed by other bodies.
The result is an open framework for multimedia delivery and consumption, with both the content creator and
content consumer as focal points. This open framework provides content creators and service providers with
equal opportunities in the ISO/IEC 21000-enabled open market. This will also be to the benefit of the content
consumer providing them access to a large variety of content in an interoperable manner. The vision for
ISO/IEC 21000 is to define a multimedia framework to enable transparent and augmented use of multimedia
resources across a wide range of networks and devices used by different communities.
This part of ISO/IEC 21000 specifies a machine readable ontology of the media value chain defining a minimal
set of kinds of intellectual property, the roles of the users interacting with them, and the relevant actions
regarding intellectual property among other features.

vi © ISO/IEC 2010 – All rights reserved

INTERNATIONAL STANDARD ISO/IEC 21000-19:2010(E)

Information technology — Multimedia framework (MPEG-21) —
Part 19:
Media Value Chain Ontology
1 Scope
This Part of ISO/IEC 21000 describes MPEG-21 Media Value Chain Ontology (MVCO). The MVCO may be
used to capture knowledge about media value chains and to represent, in a computer readable way, concepts
in the domain and the relationships between those concepts.
This Part of ISO/IEC 21000 consists of seven Clauses and two Annexes. This technology is described in the
following sections of this Part of ISO/IEC 21000.
⎯ Model:
the model is described in Clause 6, by way of a narrative description of the Value Chain, its main
elements and relations.
⎯ Representation:
the MVCO has been formalised as a normative OWL Ontology, and the description of which is given in
this Clause. The description consists of listing the classes, the object properties, the datatype properties,
and the class individuals. Classes are described by giving the name, an English definition, the class
hierarchy, and the restrictions imposed on the class. The representation is given in Clause 7. Annex B
contains the normative OWL (XML/RDF) comprising the entire semantics of the elements in the model.
⎯ Ontology use:
an Informative section is provided with non normative descriptions of use, extensions and an API
(Annex A).
2 Normative references
The following referenced documents are indispensable for the application of this document. For dated
references, only the edition cited applies. For undated references, the latest edition of the referenced
document (including any amendments) applies.
ISO/IEC TR 21000-1, Information technology — Multimedia framework (MPEG-21) — Part 1: Vision,
Technologies and Strategy
© ISO/IEC 2010 – All rights reserved 1

3 Terms, definitions and abbreviated terms
3.1 Terms and definitions
For the purposes of this document, the terms and definitions given in ISO/IEC TR 21000-1 and the following
apply.
NOTE Some of these definitions are taken from the Digital Media Project terminology, see Reference [16].
3.1.1
action
process of performing functions
3.1.2
adaptation
IP entity that is a work derived or adapted from another work
3.1.3
AdaptationInstance
IP entity that is an example of an identified AdaptationManifestation, for example a file
3.1.4
AdaptationInstanceCopy
IP entity that is a copy of an AdaptationInstance
3.1.5
AdaptationManifestation
IP entity (object or event) which is an expression of an Adaptation
3.1.6
AdaptationManifestationCopy
IP entity that is a copy of an AdaptationManifestation
3.1.7
adaptor
user who produces an adaptation and its AdaptationManifestations
3.1.8
anonymous
user whose identity is unknown
3.1.9
broadcast
action that delivers content to a device in a point-to-multipoint modality
3.1.10
collective
set of two or more users
3.1.11
content
one or more content elements
EXAMPLE A type of content is a digital item.
2 © ISO/IEC 2010 – All rights reserved

3.1.12
content elements
any of the following types of data: resource, metadata, nested content, license, IPMP data, IPMP tools, and
use data
3.1.13
ContentHandler
user who is appointed to act on content on behalf of another user and within the scope and responsibility of
that second user's rights
3.1.14
copy
mechanical reproduction of analogue or digital representation of a given IP entity
NOTE In the case of a digital copy the result is of virtually identical quality whilst in the case of an analogue copy the
result can vary considerably in quality.
3.1.15
CopyrightException
permission to invoke a right under exceptional circumstances, for example when a particular fact is true
3.1.16
CreateWork
action of creating a work without any previous IP entity
3.1.17
creator
author
user who generates a work and makes its manifestations
3.1.18
device
combination of hardware and software that allow
...

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