Innovation management — Tools and methods for managing opportunities and ideas — Guidance

This document provides guidance on managing opportunities and ideas by: — explaining the reasons for and the value of managing ideas effectively; — describing how to prepare for front end innovation activities; — addressing people and organization issues, including innovation leadership, culture and strategy; — detailing innovation activities and their interrelationships; — outlining activity and process evaluation considerations that are important for innovation success. A sub-set of processes are addressed as described in ISO 56002, i.e. identifying opportunities, creating concepts, and validating them. The activities within these processes, when managed together, bring forward viable innovation concepts for development. Developing these innovation concepts into solutions and deploying these solutions is addressed by ISO 56002 and is outside the scope of this guidance document. This document provides guidance for any innovation type along the continuum from incremental to radical innovation, as defined in ISO 56000. This guidance is intended for: — any user involved in innovation, whether for an organization or individual; — any organization type or scale; — any understanding of value creation and realization, whether for profit, social impact, changes in strategic direction, or any other purpose. This document can help organizations to systematically manage their opportunities and ideas to realize greater value from front end innovation activities to arrive at go/no–go decisions for development. There is no one method or set of tools for use in all situations. Choice is impacted by a range of related considerations to be addressed in this document.

Management de l’innovation — Outils et méthodes de management des opportunités et des idées — Recommandations

Le présent document fournit des recommandations relatives au management des opportunités et des idées en: — expliquant les raisons et l’intérêt d’un management efficace des idées; — décrivant comment se préparer aux activités en phases amont de l’innovation; — traitant les enjeux concernant les personnes et l’organisme, y compris le leadership, la culture et la stratégie en matière d’innovation; — détaillant les activités d’innovation et leurs interrelations; — précisant les considérations relatives à l’évaluation des activités et des processus qui sont importantes pour le succès de l’innovation. Un sous-ensemble de processus est traité selon la description faite dans l’ISO 56002, c’est-à-dire par l’identification des opportunités, la création de concepts et la validation de ceux-ci. Les activités dans le cadre de ces processus, lorsqu’elles sont gérées ensemble, permettent de proposer des concepts innovants viables à développer. Le développement de ces concepts innovants en solutions et le déploiement de ces solutions sont traités dans l’ISO 56002 et n’entrent pas dans le domaine d’application du présent document de recommandations. Le présent document fournit des recommandations pour tout type d’innovation dans le continuum allant de l’innovation incrémentale à l’innovation radicale, telles que définies dans l’ISO 56000. Les présentes recommandations sont destinées à: — tout utilisateur impliqué dans l’innovation, que ce soit pour un organisme ou à titre individuel; — tout type ou échelle d’organisme; — toute compréhension de la création et de la réalisation de valeur, que ce soit dans un objectif de profit, d’impact social, de changement d’orientation stratégique, ou tout autre objectif. Le présent document peut aider les organismes à gérer leurs opportunités et leurs idées de manière systématique afin de créer une plus grande valeur à partir des activités en phases amont de l’innovation, pour arriver à des décisions d’arrêt ou de poursuite concernant leur développement. Il n’existe pas une seule et même méthode ou batterie d’outils à utiliser dans toutes les situations. Le choix est influencé par une série de considérations connexes, lesquelles sont traitées dans le présent document.

General Information

Status
Published
Publication Date
17-Aug-2023
Current Stage
6060 - International Standard published
Start Date
18-Aug-2023
Due Date
03-Jan-2023
Completion Date
18-Aug-2023
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INTERNATIONAL ISO
STANDARD 56007
First edition
2023-08
Innovation management — Tools and
methods for managing opportunities
and ideas — Guidance
Management de l’innovation — Outils et méthodes de management
des opportunités et des idées — Recommandations
Reference number
© ISO 2023
All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication may
be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting on
the internet or an intranet, without prior written permission. Permission can be requested from either ISO at the address below
or ISO’s member body in the country of the requester.
ISO copyright office
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CH-1214 Vernier, Geneva
Phone: +41 22 749 01 11
Email: copyright@iso.org
Website: www.iso.org
Published in Switzerland
ii
Contents Page
Foreword .v
Introduction . vi
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 Preparing for managing opportunities and ideas . 2
4.1 General . 2
4.2 Key terms . 2
4.3 Uncertainty . 3
4.3.1 General . 3
4.3.2 Uncertainties versus risks . 4
4.3.3 Uncertainty reduction . 4
4.3.4 Screening for uncertainty . 4
4.4 Fundamental questions and principles . 4
4.5 Opportunity identification, idea generation and progression . 5
4.6 Front end innovation considerations . 6
4.7 Methods for managing opportunities and ideas . 7
5 People and organization . 8
5.1 General . 8
5.2 Leadership . 8
5.2.1 General . 8
5.2.2 Top management commitment . 8
5.2.3 Strategy . 9
5.2.4 Governance . 9
5.2.5 Front end innovation portfolio . 10
5.3 Enabling factors — Resources . 10
5.3.1 General . 10
5.3.2 Financial resources . 10
5.3.3 Time and space . 11
5.3.4 Competences and roles . 11
5.4 Enabling factors — Organizational support . 11
5.4.1 General . 11
5.4.2 Culture, motivation and recognition .12
5.4.3 Idea ownership and intellectual property (IP) management .13
5.4.4 Responsible innovation, inclusiveness and sustainability .13
6 Front end innovation processes and activities .13
6.1 General .13
6.2 Identification . 14
6.2.1 General . 14
6.2.2 Selecting the right path .15
6.2.3 Inspiring opportunities and ideas . 15
6.2.4 Sourcing ideas . 16
6.2.5 Generating and capturing opportunities and ideas . 17
6.2.6 Scoping opportunities and ideas . 17
6.3 Concept creation . 18
6.3.1 What is an innovation concept? . 18
6.3.2 Clustering/theming . 18
6.3.3 Concept generation . . 19
6.3.4 Cataloguing innovation concept uncertainties . 20
6.3.5 Selecting innovation concepts . 20
6.4 Validation of innovation concepts . 20
6.4.1 General .20
iii
6.4.2 Testing . 20
6.4.3 Selection .22
7 Evaluation .27
7.1 General . 27
7.2 Inputs . 27
7.3 Activities . 27
7.4 Outputs .28
Annex A (informative) Preparing for managing opportunities and ideas .29
Annex B (informative) Managing uncertainty for opportunities and ideas .38
Annex C (informative) Front end innovation processes and activities .48
Bibliography .59
iv
Foreword
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