kSIST ISO/FDIS 16687:2025

Impact assessment for museums

This document defines methods for measuring and assessing the impact of museums on individuals and on society. The methods described can be used for identifying areas of influence of museums and their services, and for reporting such influence to stakeholders and the general public.
This document does not intend to exclude the use of further instruments for assessing the impact of museums. This document does not deal with quality indicators for museums (see ISO 21246).
Not all methods described can apply to all museums at any time. Limitations on the applicability of individual methods are specified in the descriptions of the methods in this document.

Evaluation de l’impact des musées

Ocenjevanje vpliva muzejev

General Information

• Status: Not Published
• Public Enquiry End Date: 29-Oct-2024
• ICS: 01.140.20 - Information sciences
• ICS: 97.195 - Items of art and handicrafts. Cultural property and heritage
• Technical Committee: IDT - Information, documentation, language and terminology
• Current Stage: 5020 - Formal vote (FV) (Adopted Project)
• Start Date: 10-Apr-2025
• Due Date: 29-May-2025
• Ref Project: ISO 16687:2025 - Impact assessment for museums

Standards Content (Sample)

International
Standard
ISO 16687
First edition
Impact assessment for museums
2025-05
Évaluation de l’impact des musées
Reference number
© ISO 2025
All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication may
be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting on
the internet or an intranet, without prior written permission. Permission can be requested from either ISO at the address below
or ISO’s member body in the country of the requester.
ISO copyright office
CP 401 • Ch. de Blandonnet 8
CH-1214 Vernier, Geneva
Phone: [phone]
Email: [e-mail]
Website: www.iso.org
Published in Switzerland
ii
Contents Page
Foreword .v
Introduction .vi
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 Core functions of museums . 8
4.1 General .8
4.2 Collecting .8
4.3 Cataloguing .9
4.4 Preserving .9
4.5 Exhibiting (Presenting) .9
4.6 Educational activities .9
4.7 Research .9
4.8 Management . . .9
5 Types of museums .10
6 Target groups of museums .11
6.1 Museum audience .11
6.2 Defined population .11
6.3 User groups of museums.11
7 Museum impact .12
7.1 General . 12
7.2 Aspects of museum impact . 12
7.3 Types of museum impact . 13
7.3.1 General . 13
7.3.2 Impact on individuals . 13
7.3.3 Cultural impact . 15
7.3.4 Social impact . 15
7.3.5 Environmental impact . .16
8 Methods for assessing museum impact .16
8.1 General .16
8.2 Inferred evidence .16
8.2.1 General .16
8.2.2 Statistics .17
8.2.3 Key indicators .17
8.2.4 Satisfaction surveys .17
8.2.5 Echo in the media.18
8.3 Observed evidence .18
8.3.1 General .18
8.3.2 Observation .18
8.3.3 Tests .18
8.3.4 Citation analysis .19
8.4 Solicited evidence .19
8.4.1 General .19
8.4.2 Impact surveys .19
8.4.3 Interviews and focus groups .21
8.4.4 Combined methods . . 22
8.4.5 Anecdotal evidence . 22
9 Economic impact of museums .23
9.1 General . 23
9.2 Calculating the value of museum benefits to visitors . 23
9.2.1 General . 23

iii
9.2.2 Calculating visit costs .24
9.2.3 Visitor estimates of economic value .24
9.3 Economic impact on museum surroundings . 25
9.3.1 General . 25
9.3.2 Direct impact on economic life in the community or region . 25
9.3.3 Direct impact on industries . 26
9.3.4 Indirect impact on economic life in the community or region . 26
10 Presenting results .26
11 Difficulties of measuring museum impact .27
11.1 Intangability of the impact .27
11.2 Diverse influence on visitors .27
11.3 Long-term impact difficult to ascertain .27
11.4 Subjectivity of qualitative data .27
11.5 Assessment skills . 28
Annex A (informative) Examples of impact surveys .29
Bibliography .36

iv
Foreword
ISO (the Inte
...

SLOVENSKI STANDARD
oSIST ISO/DIS 16687:2024
01-oktober-2024
Ocenjevanje vpliva muzejev
Impact assessment for museums
Evaluation de l’impact des musées
Ta slovenski standard je istoveten z: ISO/DIS 16687
ICS:
01.140.20 Informacijske vede Information sciences
97.195 Umetniški in obrtniški izdelki. Items of art and handicrafts.
Kulturne dobrine in kulturna Cultural property and
dediščina heritage
oSIST ISO/DIS 16687:2024 en
2003-01.Slovenski inštitut za standardizacijo. Razmnoževanje celote ali delov tega standarda ni dovoljeno.

oSIST ISO/DIS 16687:2024
oSIST ISO/DIS 16687:2024
DRAFT
International
Standard
ISO/DIS 16687
ISO/TC 46/SC 8
Impact assessment for museums
Secretariat: KATS
Evaluation de l’impact des musées
Voting begins on:
2024-07-11
ICS: ISO ics
Voting terminates on:
2024-10-03
THIS DOCUMENT IS A DRAFT CIRCULATED
FOR COMMENTS AND APPROVAL. IT
IS THEREFORE SUBJECT TO CHANGE
AND MAY NOT BE REFERRED TO AS AN
INTERNATIONAL STANDARD UNTIL
PUBLISHED AS SUCH.
IN ADDITION TO THEIR EVALUATION AS
BEING ACCEPTABLE FOR INDUSTRIAL,
TECHNOLOGICAL, COMMERCIAL AND
USER PURPOSES, DRAFT INTERNATIONAL
STANDARDS MAY ON OCCASION HAVE TO
This document is circulated as received from the committee secretariat.
BE CONSIDERED IN THE LIGHT OF THEIR
POTENTIAL TO BECOME STANDARDS TO
WHICH REFERENCE MAY BE MADE IN
NATIONAL REGULATIONS.
RECIPIENTS OF THIS DRAFT ARE INVITED
TO SUBMIT, WITH THEIR COMMENTS,
NOTIFICATION OF ANY RELEVANT PATENT
RIGHTS OF WHICH THEY ARE AWARE AND TO
PROVIDE SUPPORTING DOCUMENTATION.
Reference number
ISO/DIS 16687:2024(en)
oSIST ISO/DIS 16687:2024
DRAFT
ISO/DIS 16687:2024(en)
International
Standard
ISO/DIS 16687
ISO/TC 46/SC 8
Impact assessment for museums
Secretariat: KATS
Evaluation de l’impact des musées
Voting begins on:
ICS: ISO ics
Voting terminates on:
THIS DOCUMENT IS A DRAFT CIRCULATED
FOR COMMENTS AND APPROVAL. IT
IS THEREFORE SUBJECT TO CHANGE
AND MAY NOT BE REFERRED TO AS AN
INTERNATIONAL STANDARD UNTIL
PUBLISHED AS SUCH.
IN ADDITION TO THEIR EVALUATION AS
BEING ACCEPTABLE FOR INDUSTRIAL,
© ISO 2024
TECHNOLOGICAL, COMMERCIAL AND
USER PURPOSES, DRAFT INTERNATIONAL
All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication may
STANDARDS MAY ON OCCASION HAVE TO
be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting on
This document is circulated as received from the committee secretariat. BE CONSIDERED IN THE LIGHT OF THEIR
the internet or an intranet, without prior written permission. Permission can be requested from either ISO at the address below
POTENTIAL TO BECOME STANDARDS TO
WHICH REFERENCE MAY BE MADE IN
or ISO’s member body in the country of the requester.
NATIONAL REGULATIONS.
ISO copyright office
RECIPIENTS OF THIS DRAFT ARE INVITED
CP 401 • Ch. de Blandonnet 8
TO SUBMIT, WITH THEIR COMMENTS,
CH-1214 Vernier, Geneva
NOTIFICATION OF ANY RELEVANT PATENT
Phone: [phone]
RIGHTS OF WHICH THEY ARE AWARE AND TO
PROVIDE SUPPORTING DOCUMENTATION.
Email: [e-mail]
Website: www.iso.org
Published in Switzerland Reference number
ISO/DIS 16687:2024(en)
ii
oSIST ISO/DIS 16687:2024
ISO/DIS 16687:2024(en)
Contents Page
Foreword .v
Introduction .vi
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 Core functions of museums . 9
4.1 General .9
4.2 Collecting .9
4.3 Cataloguing .9
4.4 Preserving .9
4.5 Exhibiting (Presenting) .9
4.6 Educational activities .9
4.7 Research .10
4.8 Management . . .10
5 Types of museums .10
6 Target groups of museums .11
6.1 Museum audience .11
6.2 Defined population .11
6.3 User groups of museums. 12
7 Museum impact .13
7.1 General . 13
7.2 Aspects of museum impact . 13
7.3 Types of museum impact . 13
7.3.1 General . 13
7.3.2 Impact on individuals . 13
7.3.3 Cultural impact . 15
7.3.4 Social impact .16
7.3.5 Environmental impact . .16
8 Methods for assessing museum impact .16
8.1 General .16
8.2 Inferred evidence .17
8.2.1 General .17
8.2.2 Statistics .17
8.2.3 Key indicators .17
8.2.4 Satisfaction surveys .18
8.2.5 Echo in the media.18
8.3 Observed evidence .18
8.3.1 General .18
8.3.2 Observation .19
8.3.3 Tests .19
8.3.4 Citation analysis .19
8.4 Solicited evidence .19
8.4.1 General .19
8.4.2 Impact surveys . 20
8.4.3 Interviews and focus groups .21
8.4.4 Combined methods . . 22
8.4.5 Anecdotal evidence . 22
9 Economic impact of museums .24
9.1 General .24
9.2 Calculating the value of museum benefits to visitors .24
9.2.1 General .24

iii
oSIST ISO/DIS 16687:2024
ISO/DIS 16687:2024(en)
9.2.2 Calculating visit costs .24
9.2.3 Visitor estimates of economic value . 25
9.3 Economic impact on museum surroundings . 26
9.3.1 Ge
...