ISO/TR 56009:2025

Innovation management — Example implementations of innovation operation measurements

This document provides illustrative examples of how organizations of different kinds, sizes and innovation objectives can implement innovation operation measurements by using ISO 56008. This document is applicable to: — organizations that are seeking to define and implement an innovations operations measurement approach; — organizations and interested parties seeking to improve the areas of accountability, transparency and evidence-based assessment of innovation operations; — providers of training in innovation operations and measurements, including assessment of and consultancy for achieving results; — experts in innovation operations evaluation and impact assessment, favouring the use of a harmonized guidance International Standard.

Management de l'innovation — Exemples de mise en œuvre de mesures des opérations d’innovation

General Information

• Status: Published
• Publication Date: 24-Jul-2025
• ICS: 03.100.01 - Company organization and management in general
• ICS: 03.100.40 - Research and development
• Technical Committee: ISO/TC 279 - Innovation management
• Drafting Committee: ISO/TC 279/WG 3 - Tools and methods
• Current Stage: 6060 - International Standard published
• Start Date: 25-Jul-2025
• Completion Date: 25-Jul-2025

Standards Content (Sample)

Technical
Report
ISO/TR 56009
First edition
Innovation management —
2025-07
Example implementations of
innovation operation
measurements
Management de l'innovation — Exemples de mise en œuvre de
mesures des opérations d’innovation
Reference number
© ISO 2025
All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication may
be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting on
the internet or an intranet, without prior written permission. Permission can be requested from either ISO at the address below
or ISO’s member body in the country of the requester.
ISO copyright office
CP 401 • Ch. de Blandonnet 8
CH-1214 Vernier, Geneva
Phone: [phone]
Email: [e-mail]
Website: www.iso.org
Published in Switzerland
ii
Contents Page
Foreword .v
Introduction .vi
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 Mid-size company: Service innovation operation measurements example . 1
4.1 EduTrain .1
4.1.1 General .1
4.1.2 Innovation mission and objectives .1
4.1.3 Innovation focus .2
4.2 Measurements for identifying innovation opportunities .2
4.3 Measurements in developing innovation solutions .4
4.4 General issues encountered during measurements .5
4.5 Conclusions and positive/negative lessons .5
4.5.1 General .5
4.5.2 Measurement lessons .5
4.5.3 General lessons .6
5 Not-for-profit organization: Social innovation operation measurements example . 6
5.1 DonateIt4: Business model and innovation objectives .6
5.2 Assessing present situation (early measurements) for a revamped innovation
programme .7
5.3 Innovation concept creation and validation .8
5.3.1 Concept creation measurements .8
5.3.2 Concept validation measurements .9
5.4 Innovation solution development measurements .10
5.5 Innovation solution deployment measurements . 12
5.5.1 Solution deployment preparation measurements . 12
5.5.2 Solution deployment progress measurements .14
5.6 Conclusion and future studies . 15
6 Government organization: Innovation programme measurements example .15
6.1 Harmonia Ministry of National Education . 15
6.2 Innovation focus and objectives .16
6.3 Some measurements for identifying innovation opportunities .16
6.4 Some measurements for innovation concept creation .18
6.5 Some measurements for innovation solution development .19
6.6 Measurements for innovation solution deployment .21
6.7 Conclusion and future studies . 23
7 SME: New business model innovation measurements example .23
7.1 X-energy: Context, innovation intent, strategy and focus . 23
7.2 Measurements . 25
7.2.1 General . 25
7.2.2 Measurements for the preparation of the innovation initiative . 25
7.2.3 Measurements for the validation of the concept .27
7.2.4 Measurements for developing the solution . 30
7.2.5 Measurements for deploying the solution .32
7.3 Conclusion . 34
8 Spin-off company: Technology innovation measurements example .35
8.1 AFOWP (Agri-Food Waste Products) Inc.: Spin-off, innovation strategy and tactical focus . 35
8.2 Measurements: Design, implementation, results and decision-making . 36
8.2.1 General . 36
8.2.2 Measuring preparation for development phase . 36
8.2.3 Measuring effectiveness and efficiency in the development phase .37

iii
8.2.4 Measuring solution development outputs and outcomes . 38
8.2.5 Measuring preparation for solution deployment . 39
8.2.6 Measuring progress of innovation deployment . 40
9 Large company: Innovation portfolio measurements example .42
9.1 Banana Tech: Organization, innovation set-up and strategy .42
9.1.1 The organization and its context .42
9.1.2 Innovation set-up .43
9.1.3 Innovation strategy and innovations pursued . 44
9.2 Measurements . 44
9.2.1 Strategy and responsibilities . 44
9.2.2 Banana Tech innovation operation measurement framework .45
9.2.3 Innovation portfolio review .45
9.3 Post-measurement actions . . 50
9.3.1 General . 50
9.3.2 Allocating resources more efficiently and strategically inside the portfolio . 50
9.3.3 Increasing the performance of innovation operations. 50
9.3.4 Managing and measuring SDG impact . 50
9.3.5 Portfolio renewal . 50
9.4 Conclusions and lessons learned .51
Bibliography .53

iv
Foreword
ISO (the International Organization for Standardization) is a worldwide federation of national standards
bodies (ISO member bodies). The work of preparing International Standards is normally carried out through
ISO technical committees. Each member body interested in a subject for which a technical committee
has been established has the right to be represented on that committee. International organizations,
governmental and non-governmental, in liaison with ISO, also take part in the work. ISO collaborates closely
with the International Electrotechnical Commission (IEC) on all matters of electrotechnical standardization.
The procedures used to develop this document and those intended for its further maintenance are described
in the ISO/IEC Directives, Part 1. In particular, the different approval criteria needed for the different types
of ISO document should be noted. This document was drafted in accordance with the editorial rules of the
ISO/IEC Directives, Part 2 (see www.iso.org/directives).
ISO draws attention to the possibility that the implementation of this document may involve the use of (a)
patent(s). ISO takes no position concerning the evidence, validity or applicability of any claimed patent
rights in respect thereof. As of the date o
...

FINAL DRAFT
Technical
Report
ISO/DTR 56009
ISO/TC 279
Innovation management — Example
Secretariat: AFNOR
implementations of innovation
Voting begins on:
operation measurements
2025-04-21
Voting terminates on:
2025-06-16
RECIPIENTS OF THIS DRAFT ARE INVITED TO SUBMIT,
WITH THEIR COMMENTS, NOTIFICATION OF ANY
RELEVANT PATENT RIGHTS OF WHICH THEY ARE AWARE
AND TO PROVIDE SUPPOR TING DOCUMENTATION.
IN ADDITION TO THEIR EVALUATION AS
BEING ACCEPTABLE FOR INDUSTRIAL, TECHNO­
LOGICAL, COMMERCIAL AND USER PURPOSES, DRAFT
INTERNATIONAL STANDARDS MAY ON OCCASION HAVE
TO BE CONSIDERED IN THE LIGHT OF THEIR POTENTIAL
TO BECOME STAN DARDS TO WHICH REFERENCE MAY BE
MADE IN NATIONAL REGULATIONS.
Reference number
ISO/DTR 56009:2025(en) © ISO 2025

FINAL DRAFT
ISO/DTR 56009:2025(en)
Technical
Report
ISO/DTR 56009
ISO/TC 279
Innovation management — Example
Secretariat: AFNOR
implementations of innovation
Voting begins on:
operation measurements
Voting terminates on:
RECIPIENTS OF THIS DRAFT ARE INVITED TO SUBMIT,
WITH THEIR COMMENTS, NOTIFICATION OF ANY
RELEVANT PATENT RIGHTS OF WHICH THEY ARE AWARE
AND TO PROVIDE SUPPOR TING DOCUMENTATION.
© ISO 2025
IN ADDITION TO THEIR EVALUATION AS
All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication may
BEING ACCEPTABLE FOR INDUSTRIAL, TECHNO­
LOGICAL, COMMERCIAL AND USER PURPOSES, DRAFT
be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting on
INTERNATIONAL STANDARDS MAY ON OCCASION HAVE
the internet or an intranet, without prior written permission. Permission can be requested from either ISO at the address below
TO BE CONSIDERED IN THE LIGHT OF THEIR POTENTIAL
or ISO’s member body in the country of the requester.
TO BECOME STAN DARDS TO WHICH REFERENCE MAY BE
MADE IN NATIONAL REGULATIONS.
ISO copyright office
CP 401 • Ch. de Blandonnet 8
CH-1214 Vernier, Geneva
Phone: [phone]
Email: [e-mail]
Website: www.iso.org
Published in Switzerland Reference number
ISO/DTR 56009:2025(en) © ISO 2025

ii
ISO/DTR 56009:2025(en)
Contents Page
Foreword .v
Introduction .vi
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 Mid-size company: Service innovation operation measurements example . 1
4.1 EduTrain .1
4.1.1 General .1
4.1.2 Innovation mission and objectives .1
4.1.3 Innovation focus .2
4.2 Measurements for identifying innovation opportunities .2
4.3 Measurements in developing innovation solutions .4
4.4 General issues encountered during measurements .5
4.5 Conclusions and positive/negative lessons .5
4.5.1 General .5
4.5.2 Measurement lessons .5
4.5.3 General lessons .6
5 Not-for-profit organization: Social innovation operation measurements example . 6
5.1 DonateIt4: Business model and innovation objectives .6
5.2 Assessing present situation (early measurements) for a revamped innovation
programme .7
5.3 Innovation concept creation and validation .8
5.3.1 Concept creation measurements .8
5.3.2 Concept validation measurements .9
5.4 Innovation solution development measurements .10
5.5 Innovation solution deployment measurements . 12
5.5.1 Solution deployment preparation measurements . 12
5.5.2 Solution deployment progress measurements .14
5.6 Conclusion and future studies . 15
6 Government organization: Innovation programme measurements example .15
6.1 Harmonia Ministry of National Education . 15
6.2 Innovation focus and objectives .16
6.3 Some measurements for identifying innovation opportunities .16
6.4 Some measurements for innovation concept creation .18
6.5 Some measurements for innovation solution development .19
6.6 Measurements for innovation solution deployment .21
6.7 Conclusion and future studies . 23
7 SME: New business model innovation measurements example .23
7.1 X-energy: Context, innovation intent, strategy and focus . 23
7.2 Measurements . 25
7.2.1 General . 25
7.2.2 Measurements for the preparation of the innovation initiative . 25
7.2.3 Measurements for the validation of the concept .27
7.2.4 Measurements for developing the solution . 30
7.2.5 Measurements for deploying the solution .32
7.3 Conclusion . 34
8 Spin-off company: Technology innovation measurements example .35
8.1 AFOWP (Agri-Food Waste Products) Inc.: Spin-off, innovation strategy and tactical focus . 35
8.2 Measurements: Design, implementation, results and decision-making . 36
8.2.1 General . 36
8.2.2 Measuring preparation for development phase . 36
8.2.3 Measuring effectiveness and efficiency in the development phase .37

iii
ISO/DTR 56009:2025(en)
8.2.4 Measuring solution development outputs and outcomes . 38
8.2.5 Measuring preparation for solution deployment . 39
8.2.6 Measuring progress of innovation deployment . 40
9 Large company: Innovation portfolio measurements example .42
9.1 Banana Tech: Organization, innovation set-up and strategy .42
9.1.1 The organization and its context .42
9.1.2 Innovation set-up .43
9.1.3 Innovation strategy and innovations pursued . 44
9.2 Measurements . 44
9.2.1 Strategy and responsibilities . 44
9.2.2 Banana Tech innovation operation measurement framework .45
9.2.3 Innovation portfolio review .45
9.3 Post-measurement actions . . 50
9.3.1 General . 50
9.3.2 Allocating resources more efficiently and strategically inside the portfolio . 50
9.3.3 Increasing the performance of innovation operations. 50
9.3.4 Managing and measuring SDG impact . 50
9.3.5 Portfolio renewal . 50
9.4 Conclusions and lessons learned .51
Bibliography .53

iv
ISO/DTR 56009:2025(en)
Foreword
ISO (the International Organization for Standardization) is a world
...

ISO/WDDTR 56009/TR (E)
ISO/TC 279/WG 3
Date: 2025-02-25
Secretariat: AFNOR
Date: 2025-04-04
DRAFT INTERNATIONAL STANDARD TECHNICAL REPORT
Innovation management — Example
Implementationsimplementations of Innovation Operation
Measurementsinnovation operation measurements

DIS stage
ISO/WD 56008:2021(EDTR 56009:(en)
All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication
may be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying,
or posting on the internet or an intranet, without prior written permission. Permission can be requested from either ISO
at the address below or ISO’s member body in the country of the requester.
ISO copyright office
CP 401 • Ch. de Blandonnet 8
CH-1214 Vernier, Geneva
Phone: + 41 22 749 01 11
E-mail: [e-mail]
Website: www.iso.org
Published in Switzerland
ii
ISO/DTR 56009:(en)
Contents
Foreword . iv
Introduction . v
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 Mid-size company: Service innovation operation measurements example . 1
4.1 EduTrain . 1
4.2 Measurements for identifying innovation opportunities . 2
4.3 Measurements in developing innovation solutions . 4
4.4 General issues encountered during measurements . 5
4.5 Conclusions and positive/negative lessons . 6
5 Not-for-profit organization: Social innovation operation measurements example . 7
5.1 DonateIt4: Business model and innovation objectives . 7
5.2 Assessing present situation (early measurements) for a revamped innovation
programme . 7
5.3 Innovation concept creation and validation . 9
5.4 Innovation solution development measurements . 11
5.5 Innovation solution deployment measurements . 13
5.6 Conclusion and future studies . 16
6 Government organization: Innovation programme measurements example . 17
6.1 Harmonia Ministry of National Education . 17
6.2 Innovation focus and objectives . 17
6.3 Some measurements for identifying innovation opportunities . 18
6.4 Some measurements for innovation concept creation . 20
6.5 Some measurements for innovation solution development . 21
6.6 Measurements for innovation solution deployment . 24
6.7 Conclusion and future studies . 25
7 SME: New business model innovation measurements example . 26
7.1 X-energy: Context, innovation intent, strategy and focus . 26
7.2 Measurements . 27
7.3 Conclusion . 38
8 Spin-off company: Technology innovation measurements example . 39
8.1 AFOWP (Agri-Food Waste Products) Inc.: Spin-off, innovation strategy and tactical focus39
8.2 Measurements: Design, implementation, results and decision-making . 40
9 Large company: Innovation portfolio measurements example . 48
9.1 Banana Tech: Organization, innovation set-up and strategy . 48
9.2 Measurements . 49
9.3 Post-measurement actions . 56
9.4 Conclusions and lessons learned . 57
Bibliography . 60

iii
ISO/WD 56008:2021(EDTR 56009:(en)
Foreword
ISO (the International Organization for Standardization) is a worldwide federation of national standards
bodies (ISO member bodies). The work of preparing International Standards is normally carried out through
ISO technical committees. Each member body interested in a subject for which a technical committee has been
established has the right to be represented on that committee. International organizations, governmental and
non-governmental, in liaison with ISO, also take part in the work. ISO collaborates closely with the
International Electrotechnical Commission (IEC) on all matters of electrotechnical standardization.
The procedures used to develop this document and those intended for its further maintenance are described
in the ISO/IEC Directives, Part 1. In particular, the different approval criteria needed for the different types of
ISO document should be noted. This document was drafted in accordance with the editorial rules of the
ISO/IEC Directives, Part 2 (see www.iso.org/directives).
ISO draws attention to the possibility that the implementation of this document may involve the use of (a)
patent(s). ISO takes no position concerning the evidence, validity or applicability of any claimed patent rights
in respect thereof. As of the date of publication of this document, ISO had not received notice of (a) patent(s)
which may be required to implement this document. However, implementers are cautioned that this may not
represent the latest information, which may be obtained from the patent database available at
www.iso.org/patents. ISO shall not be held responsible for identifying any or all such patent rights.
Any trade name used in this document is information given for the convenience of users and does not
constitute an endorsement.
For an explanation of the voluntary nature of standards, the meaning of ISO specific terms and expressions
related to conformity assessment, as well as information about ISO’s adherence to the World Trade
Organization (WTO) principles in the Technical Barriers to Trade (TBT), see www.iso.org/iso/foreword.html.
This document was prepared by Technical Committee ISO/TC 279, Innovation management.
Any feedback or questions on this document should be directed to the user’s national standards body. A
complete listing of these bodies can be found at www.iso.org/members.html.
iv
ISO/DTR 56009:(en)
Introduction
0.1 Innovation, uncertainties, risks and measurements for evidence-based decisions
This Technical Reportdocument provides some illustrative examples of how organizations of different kinds,
sizes and innovation objectives can be guided by the apply ISO 56008 standard, the International Standard on
Innovation Operation Measurements. It guides organizations on the need for measuring innovation
operationsoperation measurements, to reduce uncertainties and risk. ISO 56008 guidesprovides guidance for
organizations to designon designing and implementimplementing appropriate measurements to make
evidence-based decisions for achieving objectives effectively, efficiently, ethically and in a timely manner
while minimizing waste.
There are 6 fictitious albeit typical organization examples (some of us call the case studies):
• A mid-size undertaking service innovation
• A not-for-profit company measuring social innovations
• A government organization trying to develop innovative programs
• An ambitious SME aiming for a major business model innovation
• A company spin-off pursuing technology-based innovations
• A large company managing its diverse portfolio of innovations
all written in a style reflecting the language of the example organization. Readers can choose to read just the
example appropriate for their specific interests although it may be beneficial to read about the other examples
as well.
Innovation involves risk-taking in a manner fundamentally different from established operational activities
due to the unknown realm faced by thean organization in its innovation attempts that, which are generally
characterized by the potential for costly errors, failure and needless waste of time, material and financial
resources. Measurements, along with well-thought-out corrective actions, learning for improvement and
suitable changes in behaviour, are the basis for evidence-based decision-making and planning.
Decision makingThe quality of decision-making depends on how well people understand the innovation
uncertainties and issues they are facing, how they choose what to measure, how they implement the
measuring and present the results for action, how the management considerconsiders the results, and what
learning is drawn from the measurement itself.
0.2 0.2  Purpose of ISO 56008:2024 Guidance Standard on Innovation Operation
Measurements
ISO 56008 guides provides guidance to organizations to addresson addressing the fundamental issues of an
organization’s innovation operations:
— Are we doing the right things - in? In terms of alignment with the mission, innovation strategy, and
objectives by addressing the most important opportunities based on necessary evidence to optimize
return on investment (ROI) and reduce uncertainties and risks?.
— Are we doing these things in the right way - with?With the necessary and sufficient leadership, resources,
capabilities, effective processes, and organizational structures to achieve success?.
— Are we succeeding – in? In terms of achieving valuable results and outcomes for our organization, for our
society at large, and for our environment?.
v
ISO/WD 56008:2021(EDTR 56009:(en)
ISO 56008 highlights the impacts measurements have on the organizationorganization’s prospects for success,
its people behaviour and the organization’sits culture, especially that there are no universally appropriate
collections of innovation operation measurements.
No two organizations are alike in their internal or external contexts. Therefore, there cannot be a universally
appropriate collection of innovation measurements. EachIt is important that each organization needs to
considerconsiders its needs within theirits context, formulateformulates its objectives, undertakeundertakes
suitable innovation initiatives and measuremeasures them appropriately when needed.
Figure 1Figure 1 describes the fundamental ideas concerning preparation, progress and results of innovation
operations together with associated measurements for making evidence-based decisions.

Figure 1. Measuring and Deciding on Innovation Operations
Organizations needare required to ask critical questions about relevant aspects of their innovation operations
in order to determine the right indicators for measurement. They needare required to design the metrics and
measurement procedures to obtain meaningfully actionable results to make the necessary decisions. All of
these are described in detail in Clause 4 of ISO 56008:2024, Clause 4.
0.3
vi
ISO/DTR 56009:(en)
Figure 1 — Measuring and deciding on innovation operations
0.3 Structure of this Documentdocument
This Technical Reportdocument contains, in addition to this introduction, 6 sectionssix clauses each
containing an
This document comprises the following six fictitious, albeit typical, illustrative exampleexamples of an
organization measuring some of its innovation operation, operations (as shown in Figure 2):
— a mid-size company undertaking service innovation (see Clause 4);
— a not-for-profit organization measuring social innovations (see Clause 5);
— a government organization trying to develop innovative programmes (see Clause 6);
— an ambitious small or medium-sized enterprise (SME) aiming for a major business model innovation (see
Clause 7);
— a spin-off company pursuing technology-based innovations (see Clause 8);
— a large company managing its diverse portfolio of innovations (s
...