Environmental management - Environmental communication - Guidelines and examples (ISO 14063:2006)

ISO 14063:2006 gives guidance to an organization on general principles, policy, strategy and activities relating to both internal and external environmental communication. It utilizes proven and well-established approaches for communication, adapted to the specific conditions that exist in environmental communication. It is applicable to all organizations regardless of their size, type, location, structure, activities, products and services, and whether or not they have an environmental management system in place.
ISO 14063:2006 is not intended for use as a specification standard for certification or registration purposes or for the establishment of any other environmental management system conformity requirements. It can be used in combination with any of the ISO 14000 series of standards, or on its own.

Umweltmanagement - Umweltkommunikation - Anleitungen und Beispiele (ISO 14063:2006)

Diese Internationale Norm bietet einer Organisation Anleitungen zu den allgemeinen Grundsätzen, zur Politik und Strategie und zu Tätigkeiten sowohl für die interne als auch für die externe Umweltkommunikation. Diese Norm nutzt bewährte und gängige Kommunikationsmethoden, die an die spezifischen Gegebenheiten der Umweltkommunikation angepasst wurden. Die Norm kann von allen Organisationen unabhängig von deren Größe, Typ, Standort, Struktur, Tätigkeiten, Produkten und Dienstleistungen, mit oder ohne etabliertes Umweltmanagementsystem, angewendet werden.
Diese Internationale Norm ist nicht zur Anwendung als Spezifikationsnorm zum Zweck der Zertifizierung oder Registrierung oder der Festsetzung von Anforderungskriterien für andere Umweltmanagementsysteme vorgesehen. Die Norm darf allein für sich oder in Kombination mit anderen Normen der Normenreihe ISO 14000 angewendet werden.
ANMERKUNG 1   Eine Referenztabelle zu der Normenreihe ISO 14000 ist in Anhang A angeführt.
ANMERKUNG 2   ISO 14020, ISO 14021, ISO 14024 und ISO 14025 stellen spezielle Instrumente und Anleitungen für die Umweltkommunikation in Bezug auf Produktkennzeichnungen und -deklarationen zur Verfügung.

Management environnemental - Communication environnementale - Lignes directrices et exemples (ISO 14063:2006)

L'ISO 14063:2006 fournit des lignes directrices à un organisme sur les principes généraux, la politique, la stratégie et les activités liées à la communication environnementale interne et externe. Elle utilise des méthodes de communication éprouvées et bien établies, adaptées aux conditions spécifiques existant dans la communication environnementale. Elle s'applique à tous les organismes, quels que soient leur taille, leur type, leur localisation, leur structure, leurs activités, leurs produits et services et qu'ils aient ou non un système de management environnemental en place.
L'ISO 14063:2006 n'a pas pour objet d'être utilisée comme une norme de spécification à des fins de certification ou d'enregistrement, ni pour l'établissement d'autres exigences de conformité en matière de système de management environnemental. Elle peut être utilisée seule ou conjointement avec toute autre norme de la série ISO 14000.

Ravnanje z okoljem - Okoljsko komuniciranje - Smernice in primeri (ISO 14063:2006)

Ta mednarodni standard podaja vodilo organizacijam o splošnih načelih, politiki, strategiji in dejavnostih, povezanih z notranjim in zunanjim okoljskim komuniciranjem. Uporablja dokazane in uveljavljene pristope komuniciranja, prilagojene posebnim pogojem, ki obstajajo v okoljskem komuniciranju. Velja za vse organizacije, ne glede na njihovo velikost, vrsto, lokacijo, strukturo, dejavnosti, proizvode in storitve ter ne glede na to, ali imajo vzpostavljen sistem ravnanja z okoljem. Ta mednarodni standard se ne uporablja kot specifikacijski standard za certificiranje ali registracijo ali za vzpostavljanje drugih zahtev za skladnost sistema ravnanja z okoljem. Lahko se uporablja v kombinaciji s katerim koli drugim standardom serije ISO 14000 ali samostojno.

General Information

Status
Withdrawn
Publication Date
11-May-2010
Withdrawal Date
14-Apr-2020
Current Stage
9960 - Withdrawal effective - Withdrawal
Completion Date
15-Apr-2020

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SLOVENSKI STANDARD
SIST EN ISO 14063:2010
01-december-2010
Ravnanje z okoljem - Okoljsko komuniciranje - Smernice in primeri (ISO
14063:2006)
Environmental management - Environmental communication - Guidelines and examples
(ISO 14063:2006)
Umweltmanagement - Umweltkommunikation - Anleitungen und Beispiele (ISO
14063:2006)

Management environnemental - Communication environnementale - Lignes directrices et

exemples (ISO 14063:2006)
Ta slovenski standard je istoveten z: EN ISO 14063:2010
ICS:
13.020.10 Ravnanje z okoljem Environmental management
SIST EN ISO 14063:2010 en

2003-01.Slovenski inštitut za standardizacijo. Razmnoževanje celote ali delov tega standarda ni dovoljeno.

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SIST EN ISO 14063:2010
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SIST EN ISO 14063:2010
EUROPEAN STANDARD
EN ISO 14063
NORME EUROPÉENNE
EUROPÄISCHE NORM
May 2010
ICS 13.020.10
English Version
Environmental management - Environmental communication -
Guidelines and examples (ISO 14063:2006)

Management environnemental - Communication Umweltmanagement - Umweltkommunikation - Anleitungen

environnementale - Lignes directrices et exemples (ISO und Beispiele (ISO 14063:2006)

14063:2006)
This European Standard was approved by CEN on 30 April 2010.

CEN members are bound to comply with the CEN/CENELEC Internal Regulations which stipulate the conditions for giving this European

Standard the status of a national standard without any alteration. Up-to-date lists and bibliographical references concerning such national

standards may be obtained on application to the CEN Management Centre or to any CEN member.

This European Standard exists in three official versions (English, French, German). A version in any other language made by translation

under the responsibility of a CEN member into its own language and notified to the CEN Management Centre has the same status as the

official versions.

CEN members are the national standards bodies of Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia,

Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland,

Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and United Kingdom.

EUROPEAN COMMITTEE FOR STANDARDIZATION
COMITÉ EUROPÉEN DE NORMALISATION
EUROPÄISCHES KOMITEE FÜR NORMUNG
Management Centre: Avenue Marnix 17, B-1000 Brussels

© 2010 CEN All rights of exploitation in any form and by any means reserved Ref. No. EN ISO 14063:2010: E

worldwide for CEN national Members.
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SIST EN ISO 14063:2010
EN ISO 14063:2010 (E)
Contents Page

Foreword ..............................................................................................................................................................3

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SIST EN ISO 14063:2010
EN ISO 14063:2010 (E)
Foreword

The text of ISO 14063:2006 has been prepared by Technical Committee ISO/TC 207 “Environmental

management” of the International Organization for Standardization (ISO) and has been taken over as EN ISO

14063:2010.

This European Standard shall be given the status of a national standard, either by publication of an identical

text or by endorsement, at the latest by November 2010, and conflicting national standards shall be withdrawn

at the latest by November 2010.

Attention is drawn to the possibility that some of the elements of this document may be the subject of patent

rights. CEN [and/or CENELEC] shall not be held responsible for identifying any or all such patent rights.

According to the CEN/CENELEC Internal Regulations, the national standards organizations of the following

countries are bound to implement this European Standard: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech

Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia,

Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain,

Sweden, Switzerland and the United Kingdom.
Endorsement notice

The text of ISO 14063:2006 has been approved by CEN as a EN ISO 14063:2010 without any modification.

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SIST EN ISO 14063:2010
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SIST EN ISO 14063:2010
INTERNATIONAL ISO
STANDARD 14063
First edition
2006-08-01
Environmental management —
Environmental communication —
Guidelines and examples
Management environnemental — Communication environnementale —
Lignes directrices et exemples
Reference number
ISO 14063:2006(E)
ISO 2006
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SIST EN ISO 14063:2010
ISO 14063:2006(E)
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ii ISO 2006 – All rights reserved
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SIST EN ISO 14063:2010
ISO 14063:2006(E)
Contents Page

1 Scope .................................................................................................................................................... 1

2 Terms and definitions .......................................................................................................................... 1

3 Principles of environmental communication .................................................................................... 2

3.1 General ................................................................................................................................................. 2

3.2 Principles ............................................................................................................................................. 2

4 Environmental communication policy ............................................................................................... 3

4.1 Management commitment .................................................................................................................. 3

4.2 Developing the policy ......................................................................................................................... 3

5 Environmental communication strategy ............................................................................................ 4

5.1 General considerations ...................................................................................................................... 4

5.2 Establishing environmental communication objectives .................................................................. 4

5.3 Identifying interested parties ............................................................................................................. 5

5.4 Considering resource issues ............................................................................................................. 6

6 Environmental communication activities .......................................................................................... 6

6.1 Planning an environmental communication activity ........................................................................ 6

6.2 Selecting environmental communication content, approaches and tools .................................. 11

6.3 Performing an environmental communication activity .................................................................. 19

6.4 Evaluating environmental communication ..................................................................................... 21

6.5 Conducting management review and planning revisions ............................................................. 22

Annex A (informative) Reference table within the ISO 14000 series ..................................................... 23

Bibliography ............................................................................................................................................... 26

ISO 2006 – All rights reserved iii
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SIST EN ISO 14063:2010
ISO 14063:2006(E)
Foreword

ISO (the International Organization for Standardization) is a worldwide federation of national standards bodies

(ISO member bodies). The work of preparing International Standards is normally carried out through ISO

technical committees. Each member body interested in a subject for which a technical committee has been

established has the right to be represented on that committee. International organizations, governmental and

non-governmental, in liaison with ISO, also take part in the work. ISO collaborates closely with the International

Electrotechnical Commission (IEC) on all matters of electrotechnical standardization.

International Standards are drafted in accordance with the rules given in the ISO/IEC Directives, Part 2.

The main task of technical committees is to prepare International Standards. Draft International Standards

adopted by the technical committees are circulated to the member bodies for voting. Publication as an

International Standard requires approval by at least 75 % of the member bodies casting a vote.

Attention is drawn to the possibility that some of the elements of this document may be the subject of patent

rights. ISO shall not be held responsible for identifying any or all such patent rights.

ISO 14063 was prepared by Technical Committee ISO/TC 207, Environmental management.

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SIST EN ISO 14063:2010
ISO 14063:2006(E)
Introduction

0.1 Over the past two decades, communication on environmental values, actions and performance has

become an essential activity of organizations, because of increased public concern and interest, and

governmental activities related to the environment. Organizations all over the world are increasingly confronted

with the need to express their views, and present and explain the environmental implications of their activities,

products and services. There is also a growing need to listen to interested parties, and incorporate their views

and requirements as part of environmental communication.

Organizations have a need to obtain and provide information about and respond to environmental issues,

concerns and programmes. This is influenced by factors such as the organization's geographic location and

distribution, size and types of activities. Motivations for communication can include the following:

— the interest of the organization to share information on its environmental practices;

— a request for information by employees or investors, a government agency, a community group, a customer

or supplier, or any other interested party;

— the need to discuss with interested parties, especially with target groups, a proposed action of the

organization, such as expansion of an existing facility, or siting of a new facility, or the introduction of a new

product or service;
— environmental risk management;
— a regulatory requirement;
— response to complaints from interested parties;
— the increasing importance of addressing environmental issues.

Environmental communication is the process of sharing information to build trust, credibility and partnerships, to

raise awareness, and to use in decision making. The processes used and the content of environmental

communication will vary with the objectives and circumstances of the organization and should be built on

substantive information.

0.2 Environmental communication is broader than environmental reporting. It has many purposes and takes

many forms. Environmental communication can be ad hoc or planned. An example of ad hoc communication

occurs when a facility manager attends a community event and answers questions. Planned communication

can cover the range from limited to full participation of interested parties as shown below.

a) One-way communication occurs when the organization distributes information, for example when an

organization issues an environmental report with no opportunity for questions or discussion.

b) Two-way communication occurs with an exchange of information and ideas among the organization and

interested parties.

c) In participatory decision-making, including effective feedback that affects the organization and/or the local

community, an organization collaborates with interested parties.

0.3 Engagement with interested parties provides an opportunity for an organization to learn their issues and

concerns; it can lead to knowledge being gained by both sides and can influence opinions and perceptions.

When properly done, any particular approach can be successful and satisfy the needs of the organization and

interested parties. In some cases, understanding the communication pattern/behaviour of each interested party

(or target group) is also important in environmental communications. The most effective environmental

communication process involves ongoing contact by the organization with internal and external interested

parties, as part of the organization’s overall communications strategy.
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ISO 14063:2006(E)
Figure 1 shows the interrelationships and flow of environmental communication.

NOTE 1 Titles in bold and numbered refer to the clauses in this International Standard.

NOTE 2 Dotted line arrows indicate the environmental communication system relationship with other elements of the

organization; full arrows indicate the interrelationship within the environmental communication system.

NOTE 3 Shading indicates the scope of the environmental communication system; darker shading indicates the overlap

of the environmental communication system with the organization.
Figure 1 — Environmental communication
0.4 Environmental communication often results in many benefits, such as

— assisting interested parties in understanding an organization's environmental commitments, policies and

performance,

— providing inputs/suggestions for improving the environmental performance of an organization’s activities,

products and services, and progress toward sustainability,

— improving understanding of interested parties’ needs and concerns to foster trust and dialogue,

— promoting an organization's environmental credentials, achievements and performance,

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SIST EN ISO 14063:2010
ISO 14063:2006(E)

— raising the importance and level of environmental awareness to support an environmentally responsible

culture and values within the organization,

— addressing interested parties’ concerns and complaints about operational and emergency environmental

hazards,
— enhancing interested parties’ perceptions of the organization, and
— increasing business support and shareholder confidence.

Environmental communication is one of the crucial issues to be dealt with by any organization, with or without

an environmental management system (EMS) in place. Environmental communication is more than a question

of organization and management, it relates to organization values as well. To ensure successful communication

processes, it is important for the organization to consider itself a responsible partner within society and to

address the environmental expectations of interested parties.
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SIST EN ISO 14063:2010
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SIST EN ISO 14063:2010
INTERNATIONAL STANDARD ISO 14063:2006(E)
Environmental management — Environmental
communication — Guidelines and examples
1Scope

This International Standard gives guidance to an organization on general principles, policy, strategy and

activities relating to both internal and external environmental communication. It utilizes proven and well-

established approaches for communication, adapted to the specific conditions that exist in environmental

communication. It is applicable to all organizations regardless of their size, type, location, structure, activities,

products and services, and whether or not they have an environmental management system in place.

This International Standard is not intended for use as a specification standard for certification or registration

purposes or for the establishment of any other environmental management system conformity requirements. It

can be used in combination with any of the ISO 14000 series of standards, or on its own.

NOTE 1 A reference table to the ISO 14000 series is provided in Annex A.

NOTE 2 ISO 14020, ISO 14021, ISO 14024 and ISO 14025 provide specific environmental communication tools and

guidance relating to product labels and declarations.
2 Terms and definitions
For the purposes of this document, the following terms and definitions apply.
2.1
environmental communication

process that an organization conducts to provide and obtain information, and to engage in dialogue with internal

and external interested parties to encourage a shared understanding on environmental issues, aspects and

performance
2.2
environmental communication policy

overall intentions and directions of an organization related to its environmental communication as formally

expressed by top management

NOTE The environmental communication policy can be a separate policy or part of other policies within the organization.

2.3
environmental communication strategy

organization's framework for implementing its environmental communication policy and for the setting of

environmental communication objectives and targets
2.4
organization

company, corporation, firm, enterprise, authority or institution, or part or combination thereof, whether

incorporated or not, public or private, that has its own functions and administration

NOTE For organizations with more than one operating unit, a single operating unit may be defined as an organization.

[ISO 14001:2004, 3.16]
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SIST EN ISO 14063:2010
ISO 14063:2006(E)
2.5
interested party

person or group concerned with or affected by the environmental performance of an organization

[ISO 14001:2004, 3.13]
2.6
target group

interested party or parties selected as the focus of an organization's environmental communication activity

2.7
environmental communication objective

overall environmental communication goal consistent with the environmental communication policy that an

organization sets itself to achieve as part of its environmental communication strategy

2.8
environmental communication target

detailed performance requirement, applicable to the organization, which arises from the environmental

communication objectives and which needs to be set and met in order to achieve those objectives

3 Principles of environmental communication
3.1 General

It is essential that an organization apply the principles described below to its environmental communication.

3.2 Principles
3.2.1 Transparency

Make the processes, procedures, methods, data sources and assumptions used in environmental

communication available to all interested parties, taking account of the confidentiality of information as required.

Inform interested parties of their role in environmental communication.
3.2.2 Appropriateness

Make information provided in environmental communication relevant to interested parties, using formats,

language and media that meet their interests and needs, enabling them to participate fully.

3.2.3 Credibility

Conduct environmental communication in an honest and fair manner, and provide information that is truthful,

accurate, substantive and not misleading to interested parties. Develop information and data using recognized

and reproducible methods and indicators.
3.2.4 Responsiveness

Ensure that environmental communication is open to the needs of interested parties. Respond to the queries

and concerns of interested parties in a full and timely manner. Make interested parties aware of how their

queries and concerns have been addressed.
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ISO 14063:2006(E)
3.2.5 Clarity

Ensure that environmental communication approaches and language are understandable to interested parties

to minimize ambiguity.
4 Environmental communication policy
4.1 Management commitment

The organization's top management should set, express its commitment to, and promote the environmental

communication policy. The policy should be consistent with the principles in Clause 3 and should clearly state

the following:
a) commitment to engage in dialogue with interested parties;
b) commitment to disclose information about its environmental performance;

c) significance of internal and external environmental communication in the organization;

d) commitment to implement the policy and provide the necessary resources;
e) commitment to address key environmental issues.

The environmental communication policy may form part of, or be integrated into, an organization's

communication policy or environmental policy, or may be a separate policy.
4.2 Developing the policy

In developing the policy, those responsible for environmental management within the organization should

interact and engage with those responsible for communication to ensure that the policy is coherent and

consistent with other principles, policies and the values of the organization. Subsequently, all levels of

management should implement the policy and provide input for the formulation and modification of the policy.

An environmental communication policy does not need to be detailed, but should convey to interested parties

the importance that the organization places on communication about environmental issues, environmental

aspects and their associated impacts, and environmental performance. An organization's vision, mission,

values and culture should play a fundamental role in developing an environmental communication policy. The

organization should make a commitment in the policy to reflect local, regional and/or national cultural

characteristics in its environmental communication activities, where applicable.

Important factors that should be considered when developing an environmental communication policy include

— the organization's business sector and its product or service portfolio,
— organization's size,
— organizational infrastructure,
— corporate governance,
— market and brand strategies,
— the existence of an environmental management system,
— consideration of environmental aspects and impacts,

— interaction with related aspects like health and safety and other sustainability approaches,

— legal requirements regarding disclosure of environmental information,
— local, regional, national and international voluntary codes of ethics/conduct,
— expectations of interested parties, and
— the public's “right to know”.

The policy should be communicated to interested parties, both internal and external as appropriate.

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5 Environmental communication strategy
5.1 General considerations

The organization's management should develop a strategy to implement its environmental communication

policy. The strategy should include environmental communication objectives, identification of interested parties,

an indication of when and what it plans to communicate, and a management commitment to allocate adequate

resources. An organization should clarify what is possible, taking into account its resources so that it can best

and most realistically meet the expectations of interested parties.

Consideration should be given to the fact that environmental communication is part of the organization's

environmental activities in general and should be aligned with other elements of management systems, policies,

strategies or relevant activities.
Practical help box 1 — Developing the environmental communication strategy

When developing the environmental communication strategy, the questions below can be helpful.

 Why is the organization engaging in environmental communication and what are its purposes?

 What are the organization's key environmental issues and impacts?

 What are the main issues to be covered, messages to be conveyed, and communication techniques, approaches,

tools and channels to be used?
 How much time is needed to implement the strategy?

 How will the strategy involve and coordinate the environmental managers, interested parties, individual(s) responsible

for environmental issues and individual(s) who are responsible for the organization's internal and external

communication?

 What are the local, regional, national and international boundaries for the strategy?

Once defined, the strategy should be approved by top management and then used as the basis for the

organization's environmental communications activities.
5.2 Establishing environmental communication objectives

An organization should set environmental objectives, which are useful because they can provide the basis for

an effective environmental communication strategy. When setting its environmental communication objectives,

an organization should ensure that they are aligned with its environmental communication policy, take account

of the views of internal and external interested parties, and are consistent with the environmental

communication principles in Clause 3. On setting objectives for its environmental communication activities, the

organization should consider its priorities and desired results, making sure that the objectives defined are

expressed in such a way that no further explanations are necessary.
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Practical help box 2 — Priorities for setting objectives
Priority considerations for setting objectives may include

 environmental issues related to the organization's specific activities, products and services,

 complying with applicable legal requirements and with other requirements to which the organization subscribes,

 influencing public policy on environmental issues,

 providing information and encouraging understanding by interested parties about the environmental activities,

aspects, impacts and performance of the organization,
 meeting the environmental information expectations of interested parties,
 establishing ongoing dialogue on environmental matters,
 minimizing internal and/or external conflicts,
 improving the organization's credibility and reputation,

 improving public knowledge and the environmental image of the organization's products and services, and

 stimulating environmental innovation and creativity.

Examples of objectives and their relation to targets are provided in 6.1.3, Help box 5.

5.3 Identifying interested parties

In developing the environmental communication strategy and setting objectives, the organization should identify

internal and external interested parties who have expressed an interest in its activities, products and services.

It should also identify other potential interested parties with whom it wishes to communicate to achieve the

overall objectives of its environmental communication strategy.

Subsequently, target groups will be identified for more specific environmental communication activities

(see 6.1.4).
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Practical help box 3 — Examples of interested parties

Some examples of interested parties that could be considered by an organization include

 past, present and future employees and their representatives,
 customers and consumers,
 suppliers, contractors, wholesalers and distributors,
 competitors,
 shareholders,
 banks and financial/investment community,
 insurance companies,
 rating agencies,
 public authorities,
legislators,
 regulators,
 politicians and opinion leaders,
 neighbours and local community,
 communities associated with supply chain organizations,
 schools, academics and researchers,
 professionals involved in environmental issues,
 media organizations, and
 non-governmental organizations.
5.4 Considering resource issues
An organization's environmental communic
...

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