Digital fitting — Service process — Part 2: Customized clothing online and offline

This document describes a service process applicable to the distribution of customized clothing using a virtual human body, virtual garment and fitting. This document provides guidance to service providers, including online and offline retailers and 3D shopping platform developers to set up a service process for the distribution of customized clothing using a virtual human body, virtual garment and fitting. This document does not specify software functions, algorithms and commercialization related to the simulation.

Habillage virtuel — Processus de service — Partie 2: Habillement personnalisé en ligne et hors ligne

General Information

Status
Published
Publication Date
30-Aug-2022
Current Stage
6060 - International Standard published
Due Date
28-Jan-2023
Completion Date
31-Aug-2022
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ISO/TS 3736-2:2022 - Digital fitting — Service process — Part 2: Customized clothing online and offline Released:31. 08. 2022
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TECHNICAL ISO/TS
SPECIFICATION 3736-2
First edition
2022-08
Digital fitting — Service process —
Part 2:
Customized clothing online and offline
Habillage virtuel — Processus de service —
Partie 2: Habillement personnalisé en ligne et hors ligne
Reference number
ISO/TS 3736-2:2022(E)
© ISO 2022
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ISO/TS 3736-2:2022(E)
COPYRIGHT PROTECTED DOCUMENT
© ISO 2022

All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication may

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© ISO 2022 – All rights reserved
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ISO/TS 3736-2:2022(E)
Contents Page

Foreword ........................................................................................................................................................................................................................................iv

Introduction .................................................................................................................................................................................................................................v

1 Scope ................................................................................................................................................................................................................................. 1

2 Normative references ..................................................................................................................................................................................... 1

3 Terms and definitions .................................................................................................................................................................................... 1

3.1 General terms .......................................................................................................................................................................................... 1

3.2 Terms relating to users of distribution channels .................................................................................................... 4

3.3 Terms relating to equipment for distribution channels .................................................................................... 4

4 Service process ...................................................................................................................................................................................................... 5

4.1 General ........................................................................................................................................................................................................... 5

4.2 Platform service provider - Preparation phase......................................................................................................... 5

4.3 Distribution channel visit ............................................................................................................................................................. 5

4.4 Creation or retrieval of a virtual human body ........................................................................................................... 5

4.4.1 General ........................................................................................................................................................................................ 5

4.4.2 Creation of design-customized clothing........................................................................................................ 6

4.4.3 Creation of size-customized clothing .............................................................................................................. 6

4.5 Selection and modification of customized clothing item (including virtual garment

creation and virtual garment simulation) ..................................................................................................................... 7

4.5.1 General ........................................................................................................................................................................................ 7

4.5.2 Design-customized clothing process ............................................................................................................... 9

4.5.3 Size-customized clothing process.................................................................................................................... 10

4.6 Evaluation of the digital fitting result ............................................................................................................................ 10

4.6.1 Evaluation of customized clothing’s design and digital fitting results .......................... 10

4.6.2 Customer's purchase decision based on digital fitting ................................................................. 10

4.7 Digital fitting item change ........................................................................................................................................................ 10

4.8 Purchase decision ............................................................................................................................................................................. 10

4.9 Preparation and delivery of electronic data pack ................................................................................................ 10

Bibliography .............................................................................................................................................................................................................................12

iii
© ISO 2022 – All rights reserved
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ISO/TS 3736-2:2022(E)
Foreword

ISO (the International Organization for Standardization) is a worldwide federation of national standards

bodies (ISO member bodies). The work of preparing International Standards is normally carried out

through ISO technical committees. Each member body interested in a subject for which a technical

committee has been established has the right to be represented on that committee. International

organizations, governmental and non-governmental, in liaison with ISO, also take part in the work.

ISO collaborates closely with the International Electrotechnical Commission (IEC) on all matters of

electrotechnical standardization.

The procedures used to develop this document and those intended for its further maintenance are

described in the ISO/IEC Directives, Part 1. In particular, the different approval criteria needed for the

different types of ISO documents should be noted. This document was drafted in accordance with the

editorial rules of the ISO/IEC Directives, Part 2 (see www.iso.org/directives).

Attention is drawn to the possibility that some of the elements of this document may be the subject of

patent rights. ISO shall not be held responsible for identifying any or all such patent rights. Details of

any patent rights identified during the development of the document will be in the Introduction and/or

on the ISO list of patent declarations received (see www.iso.org/patents).

Any trade name used in this document is information given for the convenience of users and does not

constitute an endorsement.

For an explanation of the voluntary nature of standards, the meaning of ISO specific terms and

expressions related to conformity assessment, as well as information about ISO's adherence to the

World Trade Organization (WTO) principles in the Technical Barriers to Trade (TBT), see www.iso.org/

iso/foreword.html.

This document was prepared by Technical Committee ISO/TC 133, Clothing sizing systems - size

designation, size measurement methods and digital fittings.
A list of all parts in the ISO/TS 3736 series can be found on the ISO website.

Any feedback or questions on this document should be directed to the user’s national standards body. A

complete listing of these bodies can be found at www.iso.org/members.html.
© ISO 2022 – All rights reserved
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ISO/TS 3736-2:2022(E)
Introduction

The common practice of mass production and uniform consumption is changing and consumers’ need

for personalized goods and services such as customized clothing is growing and becoming a trend. New

online technologies that use three-dimensional software, devices and automated production systems

that support customization has played a major role in the expansion of the customized fashion market.

In the ubiquitous ready-to-wear fashion market, digital fitting technology can reduce exchanges and

returns because the technology helps consumers choose a size among the existing sizes and provide

recommendations that best fits their bodies.

In the ubiquitous customization fashion market, digital fitting technology is used in the process of

pattern design, fit simulation, ordering and production, therefore it is more complicated than its

application in the ready-to-wear market. Customization can be divided into two large categories,

design-customization and size-customization (see 3.1), which requires more information from the

customers.

In the ready-to-wear market a product already exists but in the customization market, there is no

actual product, thus, digital fitting technologies, which enable visualization of the apparel, are essential

before the production.

The customer provides the size and shape information using the virtual human body including

information for the design and style required. The service provider takes this information and designs

a pattern and virtual garment. The customer then tries on the virtual garment on their virtual human

body and if satisfied, orders the product, which leads to production.
This document explains the details of this process.
© ISO 2022 – All rights reserved
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TECHNICAL SPECIFICATION ISO/TS 3736-2:2022(E)
Digital fitting — Service process —
Part 2:
Customized clothing online and offline
1 Scope

This document describes a service process applicable to the distribution of customized clothing using a

virtual human body, virtual garment and fitting.

This document provides guidance to service providers, including online and offline retailers and 3D

shopping platform developers to set up a service process for the distribution of customized clothing

using a virtual human body, virtual garment and fitting.

This document does not specify software functions, algorithms and commercialization related to the

simulation.
2 Normative references
There are no normative references in this document.
3 Terms and definitions
For the purposes of this document, the following terms and definitions apply.

ISO and IEC maintain terminology databases for use in standardization at the following addresses:

— ISO Online browsing platform: available at https:// www .iso .org/ obp
— IEC Electropedia: available at https:// www .electropedia .org/
3.1 General terms
3.1.1
virtual human body

virtual human model for digital fitting of clothing sizing systems in the apparel industry, including

information such as size, shape, cross section, body texture and skeletal structure

Note 1 to entry: Also called “fashion avatar”. In computing, an avatar is the graphical representation of the user

or the user’s alter ego or character.

Note 2 to entry: The virtual human body is classified into two key types: virtual clone (or virtual shape, see

ISO 18825-1:2016, 2.1.1.2.1) and virtual twin (or virtual size, see ISO 18825-1:2016, 2.1.1.2.2).

[SOURCE: ISO 18825-1:2016, 2.1.1.2, modified — "of clothing sizing systems" added to the definition.]

3.1.2
virtual garment
three-dimensional clothing in digital form that exists in virtual space
[SOURCE: ISO 18163:2016, 2.1.3, modified — Note to entry deleted.]
© ISO 2022 – All rights reserved
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ISO/TS 3736-2:2022(E)
3.1.3
digital fitting

qualitative and/or quantitative evaluation of overall and/or specific simulation of garment fit through

the analysis of the garment balance, gap between body and garment (which includes cross sections),

heat map, surface wrinkles, etc.

Note 1 to entry: Digital fitting may be used for many different areas of application of virtual garments such as

product development, marketing, etc.
[SOURCE: ISO 18163:2016, 2.1.5]
3.1.4
virtual garment simulation

creation and drape simulation of a virtual garment for a virtual human body using a virtual garment

pattern, virtual sewing and bounding volume
[SOURCE: ISO 18163:2016, 2.1.4, modified — Note to entry deleted.]
3.1.5
customized clothing

garment produced after the order and production that meets the customers’ required design (style,

colour, material, and detail) and/or body shape and size information
3.1.5.1
design-customized clothing

garment that customers (3.2.2) can order by selecting design elements (e.g. style, colour, material, and

details) in accordance with their preference

Note 1 to entry: It does not take into account the customer's body size or shape and the size of the clothing is the

same as the ready-to-wear clothing size.
Note 2 to entry: to entry. See Figure 1.
Figure 1 — Example of a design-customized clothing (dress)
3.1.5.2
size-customized clothing

personalized service that modifies existing patterns or creates new patterns based on the size and

shape of the customers’ body

Note 1 to entry: It can include the function of design-customized clothing. Together, design and size customization

corresponds to a Made-to-Measure (MTM) that selects and combines several body shapes and design elements.

Note 2 to entry: See Figure 2.
© ISO 2022 – All rights reserved
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ISO/TS 3736-2:2022(E)
Figure 2 — Example of a size-customized jacket
3.1.6
customized clothing shopping service using a virtual human body

process of a purchase decision without actually fitting on customized clothing in person but by a virtual

garment (3.1.2) on a virtual human body (3.1.1) and checking digital fitting (3.1.3)

Note 1 to entry: A customized clothing shopping service using a virtual human body shortens the purchasing

process, since it allows a customer to easily change designs or sizes and confirm the fit of customized clothing. It

is a new distribution channel using IT technology, which allows for almost zero waste by personalized interaction

between the buyer and the producer.
3.1.6.1
offline distribution channel

physical platform (place of distribution) that can provide customized clothing shopping services using a

virtual human body (3.1.6)

Note 1 to entry: Physical platform such as a retail outlets should have a device that allows customers to select or

input a design or size of clothing in real time, and to carry-out a digital fitting and a virtual garment simulation.

3.1.6.2
online distribution channel
online platform that can provid
...

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