Tourism and related services - Requirements and guidelines to reduce the spread of Covid-19 in the tourism industry - European visual identity

This document provides a visual identity to be displayed by European tourist organizations in accordance with CWA 5643-1 and establishes requirements and guidance on the use of the visual identity.
This document also includes informative annexes relating to implementation (checklist), references to national standards and protocols and information addressed to the user of the service offered by the tourist organizations.

Tourisme et services connexes - Exigences et recommandations pour la réduction de la transmission du Covid-19 dans l’industrie touristique - Partie 2 : Image visuelle Européenne

Turizem in z njim povezane storitve - Zahteve in smernice za zmanjšanje širjenja bolezni covid-19 v turistični industriji - Evropska vizualna identiteta

General Information

Status
Published
Publication Date
01-Jun-2021
Technical Committee
Current Stage
6060 - National Implementation/Publication (Adopted Project)
Start Date
19-May-2021
Due Date
24-Jul-2021
Completion Date
02-Jun-2021

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SLOVENSKI STANDARD
SIST-TS CWA 5643-2:2021
01-julij-2021
Nadomešča:
kSIST ISO/PRF PAS 5643:2021
Turizem in z njim povezane storitve - Zahteve in smernice za zmanjšanje širjenja
bolezni covid-19 v turistični industriji - Evropska vizualna identiteta

Tourism and related services - Requirements and guidelines to reduce the spread of

Covid-19 in the tourism industry - European visual identity

Tourisme et services connexes - Exigences et recommandations pour la réduction de la

transmission du Covid-19 dans l’industrie touristique - Partie 2 : Image visuelle

Européenne
Ta slovenski standard je istoveten z: CWA 5643-2:2021
ICS:
03.100.01 Organizacija in vodenje Company organization and
podjetja na splošno management in general
03.200.01 Prosti čas in turizem na Leisure and tourism in
splošno general
SIST-TS CWA 5643-2:2021 en

2003-01.Slovenski inštitut za standardizacijo. Razmnoževanje celote ali delov tega standarda ni dovoljeno.

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SIST-TS CWA 5643-2:2021
---------------------- Page: 2 ----------------------
SIST-TS CWA 5643-2:2021
CEN
CWA 5643-2
WORKSHOP
May 2021
AGREEMENT
ICS 03.100.01; 03.200.01
English version
Tourism and related services - Requirements and
guidelines to reduce the spread of Covid-19 in the tourism
industry - European visual identity

This CEN Workshop Agreement has been drafted and approved by a Workshop of representatives of interested parties, the

constitution of which is indicated in the foreword of this Workshop Agreement.

The formal process followed by the Workshop in the development of this Workshop Agreement has been endorsed by the

National Members of CEN but neither the National Members of CEN nor the CEN-CENELEC Management Centre can be held

accountable for the technical content of this CEN Workshop Agreement or possible conflicts with standards or legislation.

This CEN Workshop Agreement can in no way be held as being an official standard developed by CEN and its Members.

This CEN Workshop Agreement is publicly available as a reference document from the CEN Members National Standard Bodies.

CEN members are the national standards bodies of Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland,

France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal,

Republic of North Macedonia, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and United Kingdom.

EUROPEAN COMMITTEE FOR STANDARDIZATION
COMITÉ EUROPÉEN DE NORMALISATION
EUROPÄISCHES KOMITEE FÜR NORMUNG
CEN-CENELEC Management Centre: Rue de la Science 23, B-1040 Brussels

© 2021 CEN All rights of exploitation in any form and by any means reserved worldwide for CEN national Members.

Ref. No.:CWA 5643-2:2021 E
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SIST-TS CWA 5643-2:2021
CWA 5643-2:2021 (E)
Contents Page

European foreword ....................................................................................................................................................... 3

Introduction .................................................................................................................................................................... 6

1 Scope .................................................................................................................................................................... 7

2 Normative references .................................................................................................................................... 7

3 Terms and definitions ................................................................................................................................... 7

4 Visual identity .................................................................................................................................................. 7

4.1 General ................................................................................................................................................................ 7

4.2 Conditions for use of the visual identity ................................................................................................. 8

4.3 Visual identity .................................................................................................................................................. 9

4.4 Property of the trademark ........................................................................................................................... 9

Annex A (informative) Example of implementation checklist on the core requirements .............. 10

Annex B (informative) List of national standards and guidance documents ...................................... 13

B.1 General ............................................................................................................................................................. 13

B.2 Austria .............................................................................................................................................................. 13

B.3 Bulgaria ........................................................................................................................................................... 13

B.4 Croatia .............................................................................................................................................................. 13

B.5 Czech Republic .............................................................................................................................................. 14

B.6 Denmark .......................................................................................................................................................... 15

B.7 Finland ............................................................................................................................................................. 16

B.8 France ............................................................................................................................................................... 17

B.9 Germany .......................................................................................................................................................... 18

B.10 Greece ............................................................................................................................................................... 18

B.11 Ireland .............................................................................................................................................................. 19

B.12 Italy.................................................................................................................................................................... 19

B.13 Malta ................................................................................................................................................................. 20

B.14 Romania ........................................................................................................................................................... 20

B.15 Spain ................................................................................................................................................................. 20

Annex C (informative) Information on the European Tourism Covid-19 Safety Seal ....................... 23

Bibliography ................................................................................................................................................................. 24

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SIST-TS CWA 5643-2:2021
CWA 5643-2:2021 (E)
European foreword

CWA 5643-2:2021 has been developed in accordance with the CEN-CENELEC Guide 29 “CEN/CENELEC

Workshop Agreements – A rapid prototyping to standardization” and with the relevant provisions of

CEN/CENELEC Internal Regulations – Part 2. It was agreed on 2021-05-07 by a Workshop of

representatives of interested parties, the constitution of which was supported by CEN following the

public call for participation made on 2021-01-26. However, this CEN Workshop Agreement does not

necessarily reflect the views of all stakeholders.

This document is Part 2 of a set of two documents and is intended to be read in conjunction with Part 1:

— CWA 5643-1:2021, Tourism and related services — Requirements and guidelines to reduce the

spread of Covid-19 in the tourism Industry (ISO PAS 5643:2021)

— CWA 5643-2:2021, Tourism and related services — Requirements and guidelines to reduce the spread

of Covid-19 in the tourism industry — European visual identity

The final text of CWA 5643-2:2021 was provided to CEN for publication on 2021-05-12.

The following organizations and individuals developed and approved this CEN Workshop Agreement:

• Institute for Spanish Tourist Quality (ICTE), Ms. Maricruz Cádiz (CEN WS Chair)

• FEDERTURISMO, Mr. Antonio Barreca (CEN WS Vice-Chair)

• Spanish Association for Standardization, UNE, Mrs. Natalia Ortiz de Zárate (CEN WS Secretary)

• ANEC, the European consumer voice in standardization, Mrs Kerstin Jönsson

• Association Française de Normalisation (AFNOR), Mr. Florent Giraud and Mr. Grégory Berthou

• Barcelona Medical Centre, Ms. Mariángeles Tapia
• Bulgaria Ministry of Tourism, Mrs. Daniela Nenkova and Mrs. Savina Nedyalkova
• CANTUR (Regional Spanish Tourism Promotional entity), Mrs. Cristina Lopez
• China Council for the Promotion of International Trade (CCPIT), Mr. Jack Yao
• Control Union Certifications Germany GmbH, Ms. Katrin Wingert
• Croatian Ministry of Tourism and Sports, Mrs. Jelena Sobat
• Croatian Standards Institute (HZN), Mrs. Vesna Ferencak Brodaric
• Cyprus Organisation for Standardization (CYS), Mrs. Athina Panayiotou
• Cyprus Organisation for Standardization (CYS), Ms. Marilena Nicolau
• Danish Standards (DS), Mrs. Anne Holm Sjøberg and Mrs. Helle Harms
• Italian National Standards Body (UNI), Mr. Giacomo Riccio
• European Boating Industry (EBI), Mr. Philip Easthill
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SIST-TS CWA 5643-2:2021
CWA 5643-2:2021 (E)

• European Federation of Campingsite Organisations and Holiday Park Associations (EFCO&HPA), Ms.

Helen Charlesworth and Mrs. Linda Gedink

• European Federation of Tourist Guides Associations (FEG), Ms. Efi Kalampoukidou and Ms. Jane

Pursell
• European Holiday Home Association (EHHA), Ms. Viktorija Molnar
• European Hotel Managers Association (EHMA), Mr. Palmiro Noschese
• European Textile Association (ETSA), Ms. Nelly Le Devic and Ms. Elena Lai
• Fáilte Ireland - National Tourism Development Authority, Ms. Tara Kerry
• Global Association for the attraction industry (IAAPA), Mr. Jakob Wahl
• The Hotel Technology Institute (ITH), Mr. Alvaro Carrillo
• Malta Competition and Consumer Affairs Authority (MCCA), Mr. George Cutajar
• Malta Health promotion and disease prevention, Mrs. Paula Vassallo
• Malta Tourism Authority, Ms. Daniella Azzopardi

• MRI-STaR – MR Institute for Safety, Technology and Research GmbH, Standardisation, Quality

Management & Certification Service, Mr. Gregor Schaefers
• National Standards Authority of Ireland (NSAI), Ms. Anne Marie Crowley
• Parques Reunidos, Mrs. Isidora Díaz
• Portugal Ministry of Tourism, Mrs. Leonor Piçao
• Prague University of Economics and Business, Ms. Zdenka Petru
• Romanian National Standardization Body – ASRO, Ms. Alina Tomer
• Slovak Ministry of Transport and Construction, Mrs. Michaela Trojanova

• Slovak University in Banska Bystrica, Faculty of Economics, Department of Tourism, Mrs. Vanda

Marakova
• Slovenia expert for tourism and tourist guide, Ms. Mateja Kregar Gliha

• Spanish National Confederation of Federations and Associations of Tourist Guides (CEFAPIT), Mr.

Antonio David Frutos and Mrs. Almudena Cencerrado

• Turkey Control Union Belgelendirme ve Sertifikasyon Ltd. STI., Mrs. Tugce Tapan

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SIST-TS CWA 5643-2:2021
CWA 5643-2:2021 (E)

Attention is drawn to the possibility that some elements of this document may be subject to patent rights.

CEN-CENELEC policy on patent rights is described in CEN-CENELEC Guide 8 “Guidelines for

Implementation of the Common IPR Policy on Patent”. CEN shall not be held responsible for identifying

any or all such patent rights.

Although the Workshop parties have made every effort to ensure the reliability and accuracy of technical

and non-technical descriptions, the Workshop is not able to guarantee, explicitly or implicitly, the

correctness of this document. Anyone who applies this CEN Workshop Agreement should be aware that

neither the Workshop, nor CEN can be held liable for damages or losses of any kind whatsoever. The use

of this CEN Workshop Agreement does not relieve users of their responsibility for their own actions, and

they apply this document at their own risk. The CEN Workshop Agreement should not be construed as

legal advice authoritatively endorsed by CEN/CENELEC.
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SIST-TS CWA 5643-2:2021
CWA 5643-2:2021 (E)
Introduction

The EU tourism ecosystem has been one of the hardest-hit by the Covid-19 pandemic with impacts on

both travel supply and demand. Decline in international tourism in 2020 and 2021, represents hundreds

of billions of forfeited revenues by the European Union (EU) tourism ecosystem and millions of job losses.

The mounting evidence of the positive impact of vaccination campaigns together with the proposed use

of the Digital Green Certificate will gradually restore the freedom of movement and facilitate recovery of

the tourism sector in Europe. Therefore, it is imperative that support is provided to the EU tourism

industry to be prepared to resume services in a safe and coordinated manner.

NOTE Additional information on the Digital Green Certificate / EU Covid-19 Certificate can be found at

https://ec.europa.eu/info/live-work-travel-eu/coronavirus-response/safe-covid-19-vaccines-europeans/covid-

19-digital-green-certificates_en

The tourism sector is primarily built (99,9 %) on small and medium-sized enterprises (SMEs) and micro-

enterprises that have been significantly impacted by the Covid-19 crisis and require major support.

SOURCE: Commission Communication on Tourism and transport in 2020 and beyond, https://eur-

lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52020DC0550&from=EN, and Communication

from the Commission: Updating the 2020 New Industrial Strategy Building a stronger Single Market for

Europe’s recovery, swd-annual-single-market-report-2021_en.pdf (europa.eu)

Some European countries have put in place national or regional health and safety protocols for tourism

establishments and services, which are of varying degree of granularity (see Annex B). In order to help

the tourism sector to recover faster, become a more resilient industry and to rebuild trust in intra-EU and

international travelling, it is now time to provide clear common and voluntary guidance at European

level. In addition, the European Commission has proposed the use of a visual identity to support these

aims.

In response to this request from the European Commission a two-document package is available:

— CWA 5643-1:2021 establishes requirements and recommendations for tourist organizations to

prevent the spread of coronavirus SARS-CoV-2 in order to protect their employees’ health from

Covid-19 and to provide safer tourist services and products to tourists and residents. It applies to the

whole tourism value chain, including 20 subsectors.

— CWA 5643-2:2021 will help promote Europe as a safe, Covid-proof tourism destination through a

common visual identity and build confidence among intra EU and international travellers, thereby

giving a competitive advantage to Europe on the global tourism market.

European tourism service providers are encouraged to implement this set of documents to ensure a

common understanding across tourism sectors in European countries.
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SIST-TS CWA 5643-2:2021
CWA 5643-2:2021 (E)
1 Scope

This document provides a visual identity to be displayed by European tourist organizations in

accordance with CWA 5643-1:2021 and establishes requirements and guidance on the use of the visual

identity.

This document also includes informative annexes relating to implementation (checklist), references to

national standards and protocols and information addressed to the user of the service offered by the

tourist organizations.
2 Normative references

The following documents are referred to in the text in such a way that some or all of their content

constitutes requirements of this document. For dated references, only the edition cited applies. For

undated references, the latest edition of the referenced document (including any amendments) applies.

CWA 5643-1:2021, Tourism and related services — Requirements and guidelines to reduce the spread of

Covid-19 in the tourism industry (ISO/PAS 5643)
3 Terms and definitions

For the purposes of this document, the terms and definitions given in CWA 5643-1:2021 and the

following apply.

ISO and IEC maintain terminological databases for use in standardization at the following addresses:

— IEC Electropedia: available at https://www.electropedia.org/
— ISO Online browsing platform: available at https://www.iso.org/obp
3.10
tourist organization
provider offering tourism services and products

EXAMPLES Company, contractor, destination management organization, foundation, self-employed person,

government body

Note 1 to entry: The term tourist organization applies for all 20 subsectors (i.e. accommodation, adventure

tourism and ecotourism, beaches, catering services, golf services, medical and wellness spas, mice tourism,

museums and heritage sites, natural protected areas, night leisure, scuba diving, ski areas, theme and leisure parks,

tourist transport, tourist guides, tourist visits, tourist information offices, travel agencies, unique public spaces and

yacht harbours and nautical activities).
4 Visual identity
4.1 General

A European visual identity will help to build trust within the tourism market. This visual identity is called

the European Tourism Covid-19 Safety Seal and is illustrated in 4.3.

This visual identity shall be communicated, understandable and accessible to all users. The visual identity

should be accompanied by a QR Code leading to a summary of the main contents covered by

CWA 5643-1:2021 (see proposed text to inform users in Annex C).

CEN is not responsible for the use of this visual identity and discharges liability on the Competent

Authorities of the European country.

This document cannot overrule national regulation. Countries wishing to implement the European

Tourism Covid-19 Safety Seal will need to designate the Competent Authority on the basis that such

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SIST-TS CWA 5643-2:2021
CWA 5643-2:2021 (E)

Authority will have to implement and enforce the requirements established in CWA 5643-1:2021 and

CWA 5643-2:2021.

EXAMPLE Competent Authority can be the Ministry of Tourism and/or the Ministry of Health of the relevant

country, designated Regional tourism authorities, a combination of both, etc.
4.2 Conditions for use of the visual identity

The visual identity can only be displayed by those tourist organizations ensuring ongoing compliance

with the measures to prevent the spread of Covid-19 established in CWA 5643-1:2021.

The conditions for use of this visual identity are responsibility of the Competent Authorities of each

European country.

Competent Authorities shall establish a control system suitable to monitor conformity with

CWA 5643-1:2021 for those tourist organizations who decide to use the visual identity.

NOTE 1 Competent Authorities can delegate the operation of a control system to monitor conformity to

CWA 5643-1:2021 to a suitable body.

Competent Authorities should implement a suitable process to register tourist organizations and provide

the European Tourism Covid-19 Safety Seal, considering particularly the needs of SMEs and micro

enterprises.

Where a Competent Authority wishes to use the European Tourism Covid-19 Safety Seal, it shall ensure

their best efforts in order to have a control that includes but is not limited to:

a) An application system, including an application form from the tourist organization (applicant) that

includes contact details and tourism subsector and an undertaking by the applicant to use the visual

identity in accordance with CWA 5643-1:2021 and CWA 5643-2:2021.

b) A method of assessment by the Competent Authorities of each European country or by any entity

designated by the Competent Authority, in order to supervise/confirm the conformity by the

applicant with the measures required in CWA 5643-1:2021.

This assessment can be a virtual visit or a physical visit, in support of which a self-completed checklist

(preferably online), and/or a sampling plan can be used.

The Competent Authority may give permission to use the visual identity in advance of the

assessment. However, the assessment shall be carried out within a defined period of time. This

assessment should be amended as required and repeated according to the evolution of the pandemic.

The method of assessment can be based on an existing label scheme.

NOTE 2 Where the Competent Authority has confirmed that the national protocol(s) include the measures

required by CWA 5643-1:2021, then the visual identity can be used in conjunction with recognized label

schemes at national level, where present.

c) A report confirming compliance with CWA 5643-1:2021, which can be based on a checklist (see

Annex A).

Where the Competent Authority of a European country has granted permission to use the visual identity,

the tourist organization may use the visual identity and display it responsibly, according to the

information given in the application.

The Competent Authorities should facilitate a system for the collection of feedback from clients/tourists

of their impressions both positive and negative of tourist organizations. Where there is negative

feedback, the Competent Authority shall assess the feedback and take action where appropriate.

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SIST-TS CWA 5643-2:2021
CWA 5643-2:2021 (E)

The Competent Authorities of each European country shall provide a public updated list (preferably

online) of tourism organizations granted permission to use the visual identity.
4.3 Visual identity

As soon as conditions for use of the visual identity are met by the tourist organization (applicant) and

Competent Authority has issued a permission, the visual identity is given free of charge here:

https://www.cen.eu/work/products/labels/pages/default.aspx

The visual identity shall be displayed in such a way, it is visible for everyone (e.g. placed at the entrance

of an establishment and/or at a website, brochure)
Figure 1 — Visual identity of the European Tourism Covid-19 Safety Seal
4.4 Property of the trademark

The European Committee for Standardization (CEN) is the owner of this trademark. The use of the

trademark is strictly conditional upon the user fulfilling the criteria set out in CWA 5643-1:2021 and

CWA 5643-2:2021.
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SIST-TS CWA 5643-2:2021
CWA 5643-2:2021 (E)
Annex A
(informative)
Example of implementation checklist on the core requirements

The following checklist is an example that corresponds with the common requirements included in

CWA 5643-1:2021, Clause 4, which should be completed with the specific requirements applicable to

each subsector, established in Clause 5 and the applicable requirements related to ancillary services

established in CWA 5643-1:2021, Clause 6. Therefore, compliance with this checklist only, is a partial

exercise and does not mean compliance with all the relevant applicable requirements set in

CWA 5643-1:2021.
RISK MANAGEMENT AND CONTINGENCY PLAN NA Yes No
1 Have you set a Risk Management Group (RMG)?

Have you performed a Covid-19 Risk Assessment? (covering the identification, analysis

2 and evaluation of the activities and facilities)
Does the Risk Management Group include employees’ representatives or at least
3 employees’ advice? (NOTE – In SME’s the RMG can be an individual)

4 Does the RMG have a mechanism to collect information and coordinate the group ?

Has your tourist organization a set of health and safety measures in place (contingency

5 plan) to reduce the risk of Covid-19 both for visitors and personnel?

Have the responsibilities been assigned to implement those measures and monitor their

6 compliance?
Has your tourist organization a protocol in the event of a user or employee with
7 symptoms compatible with Covid-19?
8 Do you monitor the effectiveness of the contingency plan?
LEGAL FRAMEWORK NA Yes No

Have you identified the legal applicable requirements (related to Covid-19) to the

9 services offered?

10 Are you taking into account those legal requirements when providing your services?

GENERAL REQUIREMENTS NA Yes No
11 Do you plan tasks and work to ensure that safety distance is respected?

12 Do you establish rules for the use of facilities and control occupancy levels?

13 If safety distance is not possible to be kept, have you other safety measures in place?

Do you provide health and safety guidelines with clear information on the measures to be

14 applied at the workplace?
15 Do you facilitate hand washing with soap and water (or hand sanitiser)?
16 Do you provide face masks according to the result of the risk assessment?

17 Have you trained employees on the correct use and maintenance of protective equipment?

18 Are there any registers of this training?
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SIST-TS CWA 5643-2:2021
CWA 5643-2:2021 (E)

Do you urge employees and external service providers to conform to the contingency

19 ?
plan
20 Do you supervise the respect of the safety measures?

Have you determined a protocol to deal with visitors not following the established

21 health and safety measures?
22 Do you have the contact details of healthcare centres available?
23 Do you promote contactless payment?
24 Do you provide information through online channels?
STAFF NA Yes No

25 Do your employees know their specific responsibilities within the Contingency plan?

26 Do they respect the measures in place?
27 Do they respect safety distance and avoid physical contact?

28 Do they wash their hands after coughing or touching potentially contaminated surfaces?

29 Do they dispose safely of the materials and protective equipment used?
30 Do they clean personal objects with soap and water or sanitiser?
31 Do they share work equipment or devices?
32 If so, have you cleaning and disinfection guidelines between uses?

33 Do your cleaning and disinfection employees use appropriate face masks and gloves?

34 Do you regulate the use of staff areas (dining rooms, dressing rooms, canteens)?

35 Have you established a safe capacity for these areas?
36 Have you reinforced ventilation, cleaning and disinfection in these areas?
INFORMATION NA Yes No

Have you communicated to the employees, external providers and visitors the health and

37 safety measures of the contingency plan to be followed?

Have you communicated to the visitors the service conditions, restrictions and measures

38 established, before the booking?

Have you communicated to the visitors to refrain from entering in the facility and/or use

39 the services in case of symptoms compatible with Covid-19?

Have you communicated the policy applicable to visitors not following the health and safety

40 measures in place?
CLEANING AND DISINFECTION NA Yes No

41 Have you adapted your cleaning and disinfection plan to the risks assessment results?

Have you increased the daily frequency of cleaning and disinfecting in areas of greater

42 contact?

Have you included the paper, gel and soap dispensers in your cleaning and disinfection

43 routine?
44 Do you disinfect work areas at the end of each shift and at least daily?
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SIST-TS CWA 5643-2:2021
CWA 5643-2:2021 (E)

45 Do you use disinfectant products according to the suppliers and safety instructions?

46 Are the disinfectants used effective?
47 Do you collect waste bins in public areas under safe conditions?

In case of own transport, have you included it in the cleaning and disinfection plan (also its

48 interior)?

49 Do you clean and disinfect other transport equipment (helmets, carts, backpacks)?

50 Do you disinfect the dining room equipment after each use?

51 Do you disinfect not single-use user voice reception systems (headphones, etc.)

52 Do you clean and disinfect the equipment used for cleaning and disinfection after each use?

53 Do you register daily cleanings and disinfections?
HEATING, VENTILATION AND AIR CONDITIONNING (HVAC) NA Yes No
54 Do you use natural ventilation and open windows (if possible and safe)?
...

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